Helping colleagues with the sale of innovations : does it harm or benefit salesperson’s own performance?

Michel van der Borgh, Ad de Jong, Ed Nijssen

Research output: Chapter in Book/Report/Conference proceedingConference contributionAcademicpeer-review

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Original languageEnglish
Title of host publicationAMA Winter Educators’ Conference Proceedings, “Marketing in a Global, Digital and Connected World”, 13-15 February 2015, San Antonio, Texas
EditorsTom Brown, Vanitha Swaminathan
PublisherAmerican Marketing Association (AMA)
Number of pages2
ISBN (Print)978-1-5108-0450-0
Publication statusPublished - 2015
EventAMA Winter Educators' conference 2015 - San Antonio, United States
Duration: 13 Feb 201515 Feb 2015

Publication series

NameAMA Educators Proceedings


ConferenceAMA Winter Educators' conference 2015
CountryUnited States
CitySan Antonio

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