Helping colleagues with the sale of innovations : does it harm or benefit salesperson’s own performance?

Michel van der Borgh; Ad de Jong; Ed Nijssen

Helping colleagues with the sale of innovations : does it harm or benefit salesperson’s own performance?

Michel van der Borgh, Ad de Jong, Ed Nijssen

Innovation Technology Entrepreneurship & Marketing

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Academic › peer-review

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Original language	English
Title of host publication	AMA Winter Educators’ Conference Proceedings, “Marketing in a Global, Digital and Connected World”, 13-15 February 2015, San Antonio, Texas
Editors	Tom Brown, Vanitha Swaminathan
Publisher	American Marketing Association
Pages	J3-J4
Number of pages	2
ISBN (Print)	978-1-5108-0450-0
Publication status	Published - 2015
Event	AMA Winter Educators' conference 2015 - San Antonio, United States Duration: 13 Feb 2015 → 15 Feb 2015

Publication series

Name	AMA Educators Proceedings
Volume	26

Conference

Conference	AMA Winter Educators' conference 2015
Country/Territory	United States
City	San Antonio
Period	13/02/15 → 15/02/15

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Pages from Part_J_Winter_Proceedings_2015Final published version, 51.6 KB

Cite this

van der Borgh, M., de Jong, A., & Nijssen, E. (2015). Helping colleagues with the sale of innovations : does it harm or benefit salesperson’s own performance? In T. Brown, & V. Swaminathan (Eds.), AMA Winter Educators’ Conference Proceedings, “Marketing in a Global, Digital and Connected World”, 13-15 February 2015, San Antonio, Texas (pp. J3-J4). (AMA Educators Proceedings; Vol. 26). American Marketing Association.

van der Borgh, Michel ; de Jong, Ad ; Nijssen, Ed. / Helping colleagues with the sale of innovations : does it harm or benefit salesperson’s own performance?. AMA Winter Educators’ Conference Proceedings, “Marketing in a Global, Digital and Connected World”, 13-15 February 2015, San Antonio, Texas. editor / Tom Brown ; Vanitha Swaminathan. American Marketing Association, 2015. pp. J3-J4 (AMA Educators Proceedings).

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title = "Helping colleagues with the sale of innovations : does it harm or benefit salesperson{\textquoteright}s own performance?",

author = "{van der Borgh}, Michel and {de Jong}, Ad and Ed Nijssen",

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isbn = "978-1-5108-0450-0",

series = "AMA Educators Proceedings",

publisher = "American Marketing Association",

pages = "J3--J4",

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booktitle = "AMA Winter Educators{\textquoteright} Conference Proceedings, “Marketing in a Global, Digital and Connected World”, 13-15 February 2015, San Antonio, Texas",

address = "United States",

note = "AMA Winter Educators' conference 2015 ; Conference date: 13-02-2015 Through 15-02-2015",

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van der Borgh, M, de Jong, A & Nijssen, E 2015, Helping colleagues with the sale of innovations : does it harm or benefit salesperson’s own performance? in T Brown & V Swaminathan (eds), AMA Winter Educators’ Conference Proceedings, “Marketing in a Global, Digital and Connected World”, 13-15 February 2015, San Antonio, Texas. AMA Educators Proceedings, vol. 26, American Marketing Association, pp. J3-J4, AMA Winter Educators' conference 2015, San Antonio, United States, 13/02/15.

Helping colleagues with the sale of innovations : does it harm or benefit salesperson’s own performance? / van der Borgh, Michel; de Jong, Ad; Nijssen, Ed.
AMA Winter Educators’ Conference Proceedings, “Marketing in a Global, Digital and Connected World”, 13-15 February 2015, San Antonio, Texas. ed. / Tom Brown; Vanitha Swaminathan. American Marketing Association, 2015. p. J3-J4 (AMA Educators Proceedings; Vol. 26).

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Academic › peer-review