Going behind the scenes of brand management practice: how Trappist breweries say they're non commercial while retaining brand relevance

A. Lindgreen, M. Beverland, M. Vink

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Academic › peer-review

Original language	English
Title of host publication	Proceedings for the Conference of the Society for Marketing Advances
Editors	B.T. Engelland
Place of Publication	San Antonio, Texas
Publisher	SMA
Publication status	Published - 2005
Event	conference; Conference of the Society for Marketing Advances; 2005-11-02; 2005-11-05 - Duration: 2 Nov 2005 → 5 Nov 2005

Conference	conference; Conference of the Society for Marketing Advances; 2005-11-02; 2005-11-05
Period	2/11/05 → 5/11/05
Other	Conference of the Society for Marketing Advances

Cite this

@inproceedings{33f345ad2dee4534b27b6a297dbdc07e,

title = "Going behind the scenes of brand management practice: how Trappist breweries say they're non commercial while retaining brand relevance",

author = "A. Lindgreen and M. Beverland and M. Vink",

year = "2005",

language = "English",

editor = "B.T. Engelland",

booktitle = "Proceedings for the Conference of the Society for Marketing Advances",

publisher = "SMA",

note = "conference; Conference of the Society for Marketing Advances; 2005-11-02; 2005-11-05 ; Conference date: 02-11-2005 Through 05-11-2005",

}

Lindgreen, A, Beverland, M & Vink, M 2005, Going behind the scenes of brand management practice: how Trappist breweries say they're non commercial while retaining brand relevance. in BT Engelland (ed.), Proceedings for the Conference of the Society for Marketing Advances. SMA, San Antonio, Texas, conference; Conference of the Society for Marketing Advances; 2005-11-02; 2005-11-05, 2/11/05.

Going behind the scenes of brand management practice: how Trappist breweries say they're non commercial while retaining brand relevance. / Lindgreen, A.; Beverland, M.; Vink, M.
Proceedings for the Conference of the Society for Marketing Advances. ed. / B.T. Engelland. San Antonio, Texas: SMA, 2005.

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Academic › peer-review

TY - GEN

T1 - Going behind the scenes of brand management practice: how Trappist breweries say they're non commercial while retaining brand relevance

AU - Lindgreen, A.

AU - Beverland, M.

AU - Vink, M.

PY - 2005

Y1 - 2005

M3 - Conference contribution

BT - Proceedings for the Conference of the Society for Marketing Advances

A2 - Engelland, B.T.

PB - SMA

CY - San Antonio, Texas

T2 - conference; Conference of the Society for Marketing Advances; 2005-11-02; 2005-11-05

Y2 - 2 November 2005 through 5 November 2005

ER -