Going behind the scenes of brand management practice: how Trappist breweries say they're non commercial while retaining brand relevance

A. Lindgreen, M. Beverland, M. Vink

Research output: Chapter in Book/Report/Conference proceedingConference contributionAcademicpeer-review

Original languageEnglish
Title of host publicationProceedings for the Conference of the Society for Marketing Advances
EditorsB.T. Engelland
Place of PublicationSan Antonio, Texas
PublisherSMA
Publication statusPublished - 2005
Eventconference; Conference of the Society for Marketing Advances; 2005-11-02; 2005-11-05 -
Duration: 2 Nov 20055 Nov 2005

Conference

Conferenceconference; Conference of the Society for Marketing Advances; 2005-11-02; 2005-11-05
Period2/11/055/11/05
OtherConference of the Society for Marketing Advances

Cite this

Lindgreen, A., Beverland, M., & Vink, M. (2005). Going behind the scenes of brand management practice: how Trappist breweries say they're non commercial while retaining brand relevance. In B. T. Engelland (Ed.), Proceedings for the Conference of the Society for Marketing Advances San Antonio, Texas: SMA.
Lindgreen, A. ; Beverland, M. ; Vink, M. / Going behind the scenes of brand management practice: how Trappist breweries say they're non commercial while retaining brand relevance. Proceedings for the Conference of the Society for Marketing Advances. editor / B.T. Engelland. San Antonio, Texas : SMA, 2005.
@inproceedings{33f345ad2dee4534b27b6a297dbdc07e,
title = "Going behind the scenes of brand management practice: how Trappist breweries say they're non commercial while retaining brand relevance",
author = "A. Lindgreen and M. Beverland and M. Vink",
year = "2005",
language = "English",
editor = "B.T. Engelland",
booktitle = "Proceedings for the Conference of the Society for Marketing Advances",
publisher = "SMA",

}

Lindgreen, A, Beverland, M & Vink, M 2005, Going behind the scenes of brand management practice: how Trappist breweries say they're non commercial while retaining brand relevance. in BT Engelland (ed.), Proceedings for the Conference of the Society for Marketing Advances. SMA, San Antonio, Texas, conference; Conference of the Society for Marketing Advances; 2005-11-02; 2005-11-05, 2/11/05.

Going behind the scenes of brand management practice: how Trappist breweries say they're non commercial while retaining brand relevance. / Lindgreen, A.; Beverland, M.; Vink, M.

Proceedings for the Conference of the Society for Marketing Advances. ed. / B.T. Engelland. San Antonio, Texas : SMA, 2005.

Research output: Chapter in Book/Report/Conference proceedingConference contributionAcademicpeer-review

TY - GEN

T1 - Going behind the scenes of brand management practice: how Trappist breweries say they're non commercial while retaining brand relevance

AU - Lindgreen, A.

AU - Beverland, M.

AU - Vink, M.

PY - 2005

Y1 - 2005

M3 - Conference contribution

BT - Proceedings for the Conference of the Society for Marketing Advances

A2 - Engelland, B.T.

PB - SMA

CY - San Antonio, Texas

ER -

Lindgreen A, Beverland M, Vink M. Going behind the scenes of brand management practice: how Trappist breweries say they're non commercial while retaining brand relevance. In Engelland BT, editor, Proceedings for the Conference of the Society for Marketing Advances. San Antonio, Texas: SMA. 2005