Going behind the scenes of brand management practice: how Trappist breweries say they're non commercial while retaining brand relevance

A. Lindgreen, M. Beverland, M. Vink

Research output: Chapter in Book/Report/Conference proceedingConference contributionAcademicpeer-review

Original languageEnglish
Title of host publicationProceedings for the Conference of the Society for Marketing Advances
EditorsB.T. Engelland
Place of PublicationSan Antonio, Texas
PublisherSMA
Publication statusPublished - 2005
Eventconference; Conference of the Society for Marketing Advances; 2005-11-02; 2005-11-05 -
Duration: 2 Nov 20055 Nov 2005

Conference

Conferenceconference; Conference of the Society for Marketing Advances; 2005-11-02; 2005-11-05
Period2/11/055/11/05
OtherConference of the Society for Marketing Advances

Cite this

Lindgreen, A., Beverland, M., & Vink, M. (2005). Going behind the scenes of brand management practice: how Trappist breweries say they're non commercial while retaining brand relevance. In B. T. Engelland (Ed.), Proceedings for the Conference of the Society for Marketing Advances San Antonio, Texas: SMA.