Abstract
Recommending content that is tailored toward individual users can support the basic need for instant gratification. Recent developments concerning media and over-the-top services majorly address user needs. However, user needs are short-term oriented, which lacks the possibility to design systems and services to enhance long-term user experience, and support behavior change. Thus, considering long-term oriented user values can be a key element to overcome these challenges in the design of future media services. To initially investigate how users’ values changed over the last 5 years, and thus impacted behavior concerning media consumption, we conducted a survey-based study (N=144). Key findings show a shift towards valuing social connections instead of driving for personal success and achievement. Due to this value shift, our insights outline that watching live broadcasts is not as important anymore as it was in the past. Instead, today's customers primarily seek personalized entertainment content with unlimited access which can be watched preferably on a big screen without any interruptions. In addition, our data highlights that media consumption and individual media behavior gets significantly impacted by customers' values. We conclude with a set of recommendations on how to improve the next generation of entertainment services.
| Original language | English |
|---|---|
| Title of host publication | International Broadcasting Convention (IBC 2022) |
| Publisher | IBC |
| Number of pages | 9 |
| Publication status | Accepted/In press - Sept 2022 |