From paper-and-pencil to screen-and-keyboard: An empirical assessment of the equivalence issues in-internet based marketing research

E.C. Deutskens, J.C. Ruyter, de, M.G.M. Wetzels

Research output: Chapter in Book/Report/Conference proceedingConference contributionAcademic

Original languageEnglish
Title of host publicationProceedings of the frontiers in services
Place of PublicationMaastricht
Pages27-
Publication statusPublished - 2002

Cite this

Deutskens, E. C., Ruyter, de, J. C., & Wetzels, M. G. M. (2002). From paper-and-pencil to screen-and-keyboard: An empirical assessment of the equivalence issues in-internet based marketing research. In Proceedings of the frontiers in services (pp. 27-).