Finding and choosing a supervisor

A. Lindgreen, R. Palmer, J. Vanhamme, M. Beverland

Research output: Contribution to journalArticleAcademicpeer-review


Finding and choosing the right supervisor is an essential task for students about to embark on a PhD program. In this paper the authors discuss the students' and supervisors' expectations of professional supervisor-student relationships. Students will expect that their supervisors guide them in a customised/tailored way; are available when needed; are open, supportive, reliable, trustworthy, clear in the relationships, and friendly; are constructively critical; have a good knowledge of their research area; structure tutorials so that ideas can be exchanged relatively easy; have sufficient interest in their research; and are sufficiently involved in their success to help them get a good job. Supervisors will expect that their students are independent and interested in the research; produce work that is more than a first draft; report all relevant issues when discussing the research with them in regular meetings; and follow the advice that has been agreed upon in a meeting. Throughout the paper the authors draw upon their own experiences as students and later supervisors.
Original languageEnglish
Pages (from-to)147-166
JournalMarketing Review
Issue number2
Publication statusPublished - 2002


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