Abstract
A number of consumers are still reluctant to convert from internet browsers and high street shopping to potential online purchases. So what is driving the users’ anxiety or reluctance to shop online? This paper aims to determine whether the anxiety induced by the fear of online shopping technology constitutes real phenomena.
| Original language | English |
|---|---|
| Pages (from-to) | 83-90 |
| Number of pages | 8 |
| Journal | International Journal of Technology Transfer and Commercialisation |
| Volume | 7 |
| Issue number | 1 |
| DOIs | |
| Publication status | Published - 2008 |