Previous research has shown that we recognize our trustworthy selves easier than our non-trustworthy selves. In the current research, we investigated whether people trust a virtual agent that resembles them more than a facially dissimilar agent. In an experiment, we presented participants with either a facially similar or a facially dissimilar agent. Trust was measured with questionnaires and with three different behavioral measures. Results suggest that participants liked and trusted a facially similar agent more than a facially dissimilar agent. The increase in liking and trust was due to self-other overlap. However, on the behavioral measures, they did not make more risky choices. Facial similarity can therefore serve as a cue to increase trustworthiness, but future research should focus on how to change trust behavior.
|Title of host publication||Proceedings of the 13th International Conference on Autonomous Agents and Multiagent Systems (AAMS), 5-9 May 2014, Paris, France|
|Publication status||Published - 2014|
|Event||13th International Conference on Autonomous Agents and Multiagent Systems - St. Pual, United States|
Duration: 6 May 2013 → 10 May 2013
|Conference||13th International Conference on Autonomous Agents and Multiagent Systems|
|Period||6/05/13 → 10/05/13|