Abstract
Previous research has shown that we recognize our trustworthy selves easier than our non-trustworthy selves. In the current research, we investigated whether people trust a virtual agent that resembles them more than a facially dissimilar agent. In an experiment, we presented participants with either a facially similar or a facially dissimilar agent. Trust was measured with questionnaires and with three different behavioral measures. Results suggest that participants liked and trusted a facially similar agent more than a facially dissimilar agent. The increase in liking and trust was due to self-other overlap. However, on the behavioral measures, they did not make more risky choices. Facial similarity can therefore serve as a cue to increase trustworthiness, but future research should focus on how to change trust behavior.
| Original language | English |
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| Title of host publication | Proceedings of the 13th International Conference on Autonomous Agents and Multiagent Systems (AAMS), 5-9 May 2014, Paris, France |
| Publisher | Springer |
| Pages | 1-12 |
| Publication status | Published - 2014 |
| Event | 13th International Conference on Autonomous Agents and Multiagent Systems - St. Pual, United States Duration: 6 May 2013 → 10 May 2013 |
Conference
| Conference | 13th International Conference on Autonomous Agents and Multiagent Systems |
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| Abbreviated title | AAMAS'13 |
| Country/Territory | United States |
| City | St. Pual |
| Period | 6/05/13 → 10/05/13 |