Fairness-aware fake news mitigation using counter information propagation

Given the adverse impact of fake news propagation on Social media, fake news mitigation has been one of the main research directions. However, existing approaches neglect fairness towards each community while minimizing the adverse impact of fake news propagation. This results in the exclusion of some minor and underrepresented communities from the benefits of the intervention, which can have important societal repercussions. This research proposes a fairness-aware truth-campaigning method, called FWRRS (Fairness-aware Weighted Reversible Reachable System), which focuses on blocking the influence propagation of a competing entity, in this case, with the use case of fake news mitigation. The proposed method employs weighted reversible reachable trees and maximin fairness to achieve its goals. Experimental analysis shows that FWRRS outperforms fairness-oblivious and fairness-aware methods in terms of both total outreach and fairness. The results show that in the proposed approach, such fairness does not come at a cost in efficiency, and in fact, in most cases, it works as a catalyst for achieving better effectiveness in the future. In real-world networks, we observe up to ~10% improvement in the saved nodes and ~57% improvement in maximin fairness as compared to the second best-performing baseline, which varies for each network.