Factors influencing the adoption of mobile gaming services

M. Kleijnen; J.C. Ruyter, de; M.G.M. Wetzels

Factors influencing the adoption of mobile gaming services

M. Kleijnen
, J.C. Ruyter, de
, M.G.M. Wetzels

Innovation Technology Entrepreneurship & Marketing

Research output: Chapter in Book/Report/Conference proceeding › Chapter › Academic › peer-review

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Abstract

The current chapter focuses the adoption process of mobile gaming. After providing a brief introduction to the topic of m-commerece and m-services, several relevant adaption factors are highlighted. These factors have been researched emperically, via conjoint study conducted in the Netherlands. The results illustrated a hierarchical importance of the factors identified, whereby preceived risk, complexity, and compatibility were identified as the three main regarded as the factors that are mainly influencing the adoption of mobile gaming applications. Based on these findings, we have provided several managerial implications.

Original language	English
Title of host publication	Mobile commerce: technology, theory and applications
Editors	B.E. Mennecke, T.J. Strader
Place of Publication	London
Publisher	Idea Group Inc.
Pages	202-217
ISBN (Print)	1-59140-044-9
Publication status	Published - 2002

Cite this

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title = "Factors influencing the adoption of mobile gaming services",

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AU - Kleijnen, M.

AU - Ruyter, de, J.C.

AU - Wetzels, M.G.M.

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N2 - The current chapter focuses the adoption process of mobile gaming. After providing a brief introduction to the topic of m-commerece and m-services, several relevant adaption factors are highlighted. These factors have been researched emperically, via conjoint study conducted in the Netherlands. The results illustrated a hierarchical importance of the factors identified, whereby preceived risk, complexity, and compatibility were identified as the three main regarded as the factors that are mainly influencing the adoption of mobile gaming applications. Based on these findings, we have provided several managerial implications.

AB - The current chapter focuses the adoption process of mobile gaming. After providing a brief introduction to the topic of m-commerece and m-services, several relevant adaption factors are highlighted. These factors have been researched emperically, via conjoint study conducted in the Netherlands. The results illustrated a hierarchical importance of the factors identified, whereby preceived risk, complexity, and compatibility were identified as the three main regarded as the factors that are mainly influencing the adoption of mobile gaming applications. Based on these findings, we have provided several managerial implications.

M3 - Chapter

SN - 1-59140-044-9

SP - 202

EP - 217

BT - Mobile commerce: technology, theory and applications

A2 - Mennecke, B.E.

A2 - Strader, T.J.

PB - Idea Group Inc.

CY - London

ER -

Factors influencing the adoption of mobile gaming services

Abstract

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