| Original language | English |
|---|---|
| Pages (from-to) | 119-134 |
| Journal | International Journal of Customer Relationship Management |
| Volume | 6 |
| Issue number | 2 |
| Publication status | Published - 2003 |
Exploring the tactical implementation of relationship marketing
M. Beverland, A. Lindgreen
Research output: Contribution to journal › Article › Academic › peer-review