Exploring the power of qualitative comparative analysis : replication a study on accelerating new product development study

Research output: Chapter in Book/Report/Conference proceedingConference contributionAcademicpeer-review

Original languageEnglish
Title of host publicationAMA Winter Educators Conference 2010: Marketing Theory and Applications, February 19-22, New Orleans, USA
EditorsM.K. Brady, M.D. Hartline
Place of PublicationNew Orleans
PublisherAmerican Marketing Association (AMA)
Pages340-341
ISBN (Print)978-1-61738-427-1
Publication statusPublished - 2010
Eventconference; The Winter Marketing Educators' Conference 2010; 2010-02-19; 2010-02-22 -
Duration: 19 Feb 201022 Feb 2010

Publication series

NameAMA Educators Proceedings
Volume21

Conference

Conferenceconference; The Winter Marketing Educators' Conference 2010; 2010-02-19; 2010-02-22
Period19/02/1022/02/10
OtherThe Winter Marketing Educators' Conference 2010

Cite this

Ordanini, A., Nijssen, E. J., & Langerak, F. (2010). Exploring the power of qualitative comparative analysis : replication a study on accelerating new product development study. In M. K. Brady, & M. D. Hartline (Eds.), AMA Winter Educators Conference 2010: Marketing Theory and Applications, February 19-22, New Orleans, USA (pp. 340-341). (AMA Educators Proceedings; Vol. 21). American Marketing Association (AMA).