Exploring the power of qualitative comparative analysis : replicating a study on accelerating new product development.

Research output: Contribution to conference › Paper › Academic

Original language	English
Publication status	Published - 2010
Event	conference; 2010 AMA Winter Marketing Educators' Conference; 2010-02-19; 2010-02-22 - Duration: 19 Feb 2010 → 22 Feb 2010

Conference	conference; 2010 AMA Winter Marketing Educators' Conference; 2010-02-19; 2010-02-22
Period	19/02/10 → 22/02/10
Other	2010 AMA Winter Marketing Educators' Conference

Cite this

@conference{e1962e62d0634329a49b95f89af69de7,

title = "Exploring the power of qualitative comparative analysis : replicating a study on accelerating new product development.",

author = "A. Ordanini and E.J. Nijssen and F. Langerak",

year = "2010",

language = "English",

note = "conference; 2010 AMA Winter Marketing Educators' Conference; 2010-02-19; 2010-02-22 ; Conference date: 19-02-2010 Through 22-02-2010",

}