Exploring spillover effects of post-sale services in vertical service delivery networks

M. Hammerschmidt, T. Falk, J.J.L. Schepers, L. Scheer

Research output: Chapter in Book/Report/Conference proceedingConference contributionAcademicpeer-review

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Original languageEnglish
Title of host publicationAMA Winter Educators' Conference 2011 : marketing theory and applications, 18-20 Februari 2011, Austin, Texas
EditorsR. Srinivasan, L. McAlistar
Place of PublicationRedhook
PublisherCurran Associates
Pages310-311
ISBN (Print)9781618390646
Publication statusPublished - 2011

Publication series

NameAMA Educators Proceedings
Volume22

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