Exploring spillover effects of post-sale services in vertical service delivery networks

M. Hammerschmidt, T. Falk, J.J.L. Schepers, L. Scheer

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Academic › peer-review

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Original language	English
Title of host publication	AMA Winter Educators' Conference 2011 : marketing theory and applications, 18-20 Februari 2011, Austin, Texas
Editors	R. Srinivasan, L. McAlistar
Place of Publication	Redhook
Publisher	Curran Associates
Pages	310-311
ISBN (Print)	9781618390646
Publication status	Published - 2011

Name	AMA Educators Proceedings
Volume	22

Access to Document

Hammerschmidt, M., Falk, T., Schepers, J. J. L., & Scheer, L. (2011). Exploring spillover effects of post-sale services in vertical service delivery networks. In R. Srinivasan, & L. McAlistar (Eds.), AMA Winter Educators' Conference 2011 : marketing theory and applications, 18-20 Februari 2011, Austin, Texas (pp. 310-311). (AMA Educators Proceedings; Vol. 22). Curran Associates.

Hammerschmidt, M. ; Falk, T. ; Schepers, J.J.L. et al. / Exploring spillover effects of post-sale services in vertical service delivery networks. AMA Winter Educators' Conference 2011 : marketing theory and applications, 18-20 Februari 2011, Austin, Texas. editor / R. Srinivasan ; L. McAlistar. Redhook : Curran Associates, 2011. pp. 310-311 (AMA Educators Proceedings).

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series = "AMA Educators Proceedings",

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Hammerschmidt, M, Falk, T, Schepers, JJL & Scheer, L 2011, Exploring spillover effects of post-sale services in vertical service delivery networks. in R Srinivasan & L McAlistar (eds), AMA Winter Educators' Conference 2011 : marketing theory and applications, 18-20 Februari 2011, Austin, Texas. AMA Educators Proceedings, vol. 22, Curran Associates, Redhook, pp. 310-311.

Exploring spillover effects of post-sale services in vertical service delivery networks. / Hammerschmidt, M.; Falk, T.; Schepers, J.J.L. et al.
AMA Winter Educators' Conference 2011 : marketing theory and applications, 18-20 Februari 2011, Austin, Texas. ed. / R. Srinivasan; L. McAlistar. Redhook: Curran Associates, 2011. p. 310-311 (AMA Educators Proceedings; Vol. 22).

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Academic › peer-review

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BT - AMA Winter Educators' Conference 2011 : marketing theory and applications, 18-20 Februari 2011, Austin, Texas

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