@inproceedings{f39987a75edd42e99d9b21f6d0bcf17e,
title = "Exploratory EEG-Study Of Attention Level During New Product Evaluation Depending On Regulatory Focus-Type",
author = "K. Sinnwell and Benedikt Schnellb{\"a}cher and Millemann, \{Jan A.\} and Killmer, \{Jan F.\}",
year = "2017",
language = "English",
booktitle = "Proceedings of R\&D Management Conference 2017",
note = "R\&D Management Conference : Science, Markets \& Society: Crossing Boundaries, Creating Momentum ; Conference date: 01-07-2017 Through 05-07-2017",
}