Exploratory EEG-Study Of Attention Level During New Product Evaluation Depending On Regulatory Focus-Type

K. Sinnwell, Benedikt Schnellbächer, Jan A. Millemann, Jan F. Killmer

Research output: Chapter in Book/Report/Conference proceedingConference contributionAcademicpeer-review

Original languageEnglish
Title of host publicationProceedings of R&D Management Conference 2017
Subtitle of host publicationScience, Markets, Society : Crossing boundaries, creating momentum
Publication statusPublished - 2017
Externally publishedYes
EventR&D Management Conference: Science, Markets & Society: Crossing Boundaries, Creating Momentum - Leuven, Belgium
Duration: 1 Jul 20175 Jul 2017


ConferenceR&D Management Conference

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