Exploratory EEG-Study Of Attention Level During New Product Evaluation Depending On Regulatory Focus-Type

K. Sinnwell, Benedikt Schnellbächer, Jan A. Millemann, Jan F. Killmer

Research output: Chapter in Book/Report/Conference proceedingConference contributionAcademicpeer-review

Original languageEnglish
Title of host publicationR&D Management Conference 2017
Publication statusPublished - 2017

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