Experimental analysis of choice

Richard T. Carson; Jordan J. Louviere; Donald A. Anderson; Phipps Arabie; David S. Bunch; David A. Hensher; Richard M. Johnson; Warren F. Kuhfeld; Dan Steinberg; Joffre Swait; Harry J.P. Timmermans; James B. Wiley

doi:10.1007/BF00999210

Experimental analysis of choice

Richard T. Carson
, Jordan J. Louviere
, Donald A. Anderson
, Phipps Arabie
, David S. Bunch
, David A. Hensher
, Richard M. Johnson
, Warren F. Kuhfeld
, Dan Steinberg
, Joffre Swait
, Harry J.P. Timmermans
, James B. Wiley

Urban Planning and Transportation

Research output: Contribution to journal › Article › Academic › peer-review

252 Citations (Scopus)

Abstract

Experimental choice analysis continues to attract academic and applied attention. We review what is known about the design, conduct, analysis, and use of data from choice experiments, and indicate gaps in current knowledge that should be addressed in future research. Design strategies consistent with probabilistic models of choice process and the parallels between choice experiments and real markets are considered. Additionally, we address the issues of reliability and validity. Progress has been made in accounting for differences in reliability, but more research is needed to determine which experiments and response procedures will consistently produce more reliable data for various problems.

Original language	English
Pages (from-to)	351-367
Number of pages	17
Journal	Marketing Letters
Volume	5
Issue number	4
DOIs	https://doi.org/10.1007/BF00999210
Publication status	Published - 1 Oct 1994

Keywords

discrete choice models
external validity
stated preference data

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10.1007/BF00999210

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title = "Experimental analysis of choice",

abstract = "Experimental choice analysis continues to attract academic and applied attention. We review what is known about the design, conduct, analysis, and use of data from choice experiments, and indicate gaps in current knowledge that should be addressed in future research. Design strategies consistent with probabilistic models of choice process and the parallels between choice experiments and real markets are considered. Additionally, we address the issues of reliability and validity. Progress has been made in accounting for differences in reliability, but more research is needed to determine which experiments and response procedures will consistently produce more reliable data for various problems.",

keywords = "discrete choice models, external validity, stated preference data",

author = "Carson, \{Richard T.\} and Louviere, \{Jordan J.\} and Anderson, \{Donald A.\} and Phipps Arabie and Bunch, \{David S.\} and Hensher, \{David A.\} and Johnson, \{Richard M.\} and Kuhfeld, \{Warren F.\} and Dan Steinberg and Joffre Swait and Timmermans, \{Harry J.P.\} and Wiley, \{James B.\}",

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T1 - Experimental analysis of choice

AU - Carson, Richard T.

AU - Louviere, Jordan J.

AU - Anderson, Donald A.

AU - Arabie, Phipps

AU - Bunch, David S.

AU - Hensher, David A.

AU - Johnson, Richard M.

AU - Kuhfeld, Warren F.

AU - Steinberg, Dan

AU - Swait, Joffre

AU - Timmermans, Harry J.P.

AU - Wiley, James B.

PY - 1994/10/1

Y1 - 1994/10/1

N2 - Experimental choice analysis continues to attract academic and applied attention. We review what is known about the design, conduct, analysis, and use of data from choice experiments, and indicate gaps in current knowledge that should be addressed in future research. Design strategies consistent with probabilistic models of choice process and the parallels between choice experiments and real markets are considered. Additionally, we address the issues of reliability and validity. Progress has been made in accounting for differences in reliability, but more research is needed to determine which experiments and response procedures will consistently produce more reliable data for various problems.

AB - Experimental choice analysis continues to attract academic and applied attention. We review what is known about the design, conduct, analysis, and use of data from choice experiments, and indicate gaps in current knowledge that should be addressed in future research. Design strategies consistent with probabilistic models of choice process and the parallels between choice experiments and real markets are considered. Additionally, we address the issues of reliability and validity. Progress has been made in accounting for differences in reliability, but more research is needed to determine which experiments and response procedures will consistently produce more reliable data for various problems.

KW - discrete choice models

KW - external validity

KW - stated preference data

UR - https://www.scopus.com/pages/publications/0000903273

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SN - 0923-0645

VL - 5

SP - 351

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JO - Marketing Letters

JF - Marketing Letters

IS - 4

ER -

Experimental analysis of choice

Abstract

Keywords

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