Experiential value: A hierarchical model, the impact of e-loyalty and a customer typology

C.A.M.L. Oppen, van, G. Odekerken-Schröder, M.G.M. Wetzels

Research output: Chapter in Book/Report/Conference proceedingConference contributionAcademicpeer-review

Original languageEnglish
Title of host publicationProceedings of the 12th Biennial World Marketing Congress
Place of PublicationMünster, Germany
PublisherAcademy of Marketing Science
Publication statusPublished - 2005
Eventconference; The 12th Biennial World Marketing Congress; 2005-07-06; 2005-07-09 -
Duration: 6 Jul 20059 Jul 2005

Conference

Conferenceconference; The 12th Biennial World Marketing Congress; 2005-07-06; 2005-07-09
Period6/07/059/07/05
OtherThe 12th Biennial World Marketing Congress

Cite this

Oppen, van, C. A. M. L., Odekerken-Schröder, G., & Wetzels, M. G. M. (2005). Experiential value: A hierarchical model, the impact of e-loyalty and a customer typology. In Proceedings of the 12th Biennial World Marketing Congress Academy of Marketing Science.