Experiential value: A hierarchical model, the impact of e-loyalty and a customer typology

C.A.M.L. Oppen, van, G. Odekerken-Schröder, M.G.M. Wetzels

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Academic › peer-review

Original language	English
Title of host publication	Proceedings of the 12th Biennial World Marketing Congress
Place of Publication	Münster, Germany
Publisher	Academy of Marketing Science
Publication status	Published - 2005
Event	conference; The 12th Biennial World Marketing Congress; 2005-07-06; 2005-07-09 - Duration: 6 Jul 2005 → 9 Jul 2005

Conference	conference; The 12th Biennial World Marketing Congress; 2005-07-06; 2005-07-09
Period	6/07/05 → 9/07/05
Other	The 12th Biennial World Marketing Congress

Cite this

Oppen, van, C. A. M. L., Odekerken-Schröder, G., & Wetzels, M. G. M. (2005). Experiential value: A hierarchical model, the impact of e-loyalty and a customer typology. In Proceedings of the 12th Biennial World Marketing Congress Academy of Marketing Science.

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title = "Experiential value: A hierarchical model, the impact of e-loyalty and a customer typology",

author = "{Oppen, van}, C.A.M.L. and G. Odekerken-Schr{\"o}der and M.G.M. Wetzels",

year = "2005",

language = "English",

booktitle = "Proceedings of the 12th Biennial World Marketing Congress",

publisher = "Academy of Marketing Science",

note = "conference; The 12th Biennial World Marketing Congress; 2005-07-06; 2005-07-09 ; Conference date: 06-07-2005 Through 09-07-2005",

}

Proceedings of the 12th Biennial World Marketing Congress. Münster, Germany : Academy of Marketing Science, 2005.

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Academic › peer-review

TY - GEN

T1 - Experiential value: A hierarchical model, the impact of e-loyalty and a customer typology

AU - Oppen, van, C.A.M.L.

AU - Odekerken-Schröder, G.

AU - Wetzels, M.G.M.

PY - 2005

Y1 - 2005

M3 - Conference contribution

BT - Proceedings of the 12th Biennial World Marketing Congress

PB - Academy of Marketing Science

CY - Münster, Germany

T2 - conference; The 12th Biennial World Marketing Congress; 2005-07-06; 2005-07-09

Y2 - 6 July 2005 through 9 July 2005

ER -