Experiential design landscapes as a design tool for market research of disruptive intelligent systems

S.H. Gent, van, C.J.P.G. Megens, M.M.R. Peeters, C.C.M. Hummels, Y. Lu, A.C. Brombacher

Research output: Chapter in Book/Report/Conference proceedingConference contributionAcademicpeer-review

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Our society is faced with a number of major challenges. As the most significant of these include the aging society, the related challenge of increasing cost of healthcare, and attaining a sustainable level of energy consumption, in light of the available resources. In many cases these major challenges cannot be solved by incremental solutions. Disruptive innovative solutions are often needed to create sustainable growth. Looking, for example, at the field of public health, we are currently faced with a situation where, if no fundamental change takes place, an increasing number of people will have to rely on increasingly expensive healthcare paid by a decreasing number of people. Introducing new propositions that will lead to a structurally more sustainable society is not easy; in most cases changes are required in societal processes that involve a wide range of stakeholders. Due to a high degree of structural uncertainty, the outcomes of such changes are by no means easily predictable. For industry it is therefore very difficult to introduce these disruptive innovations without a solid basis of evidence. This paper describes the newly developed method of Experiential Design Landscapes (EDL): a method where an infrastructure is created that, on one hand, stimulates the creation of new, disruptive, propositions in a semi-open environment where new these new propositions are used as agents to facilitate new and emerging behaviour and that, in parallel, enables the detailed analysis of the emerging data patterns as a source of inspiration for the design of future services and products. This paper describes both the methodological basis as well as the actual experiences of EDLs using a real-life test case.
Original languageEnglish
Title of host publicationProceedings of the 1st Cambridge Academic Design Management Conference, 7-8 september 2011, Cambridge
Place of PublicationCambridge
PublisherUniversity of Cambridge
Publication statusPublished - 2011
Event1st Cambridge Academic Design Management Conference (CADMC 2011) - Cambridge, United Kingdom
Duration: 7 Sep 20118 Sep 2011
Conference number: 1


Conference1st Cambridge Academic Design Management Conference (CADMC 2011)
Abbreviated titleCADMC 2011
Country/TerritoryUnited Kingdom


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