Expectations for young job applicants’ digital identity related to company’s social media brand development strategies

Ari Happonen; Laura Manninen; Marika Hirvimäki; Alexander Nolte

doi:10.1080/13215906.2021.2000482

Expectations for young job applicants’ digital identity related to company’s social media brand development strategies

Ari Happonen (Corresponding author)
, Laura Manninen
, Marika Hirvimäki
, Alexander Nolte

Research output: Contribution to journal › Article › Academic › peer-review

Original language	English
Pages (from-to)	87-108
Number of pages	22
Journal	Small Enterprise Research
Volume	29
Issue number	2
DOIs	https://doi.org/10.1080/13215906.2021.2000482
Publication status	Published - 2022
Externally published	Yes

Access to Document

10.1080/13215906.2021.2000482

Cite this

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title = "Expectations for young job applicants{\textquoteright} digital identity related to company{\textquoteright}s social media brand development strategies",

author = "Ari Happonen and Laura Manninen and Marika Hirvim{\"a}ki and Alexander Nolte",

year = "2022",

doi = "10.1080/13215906.2021.2000482",

language = "English",

volume = "29",

pages = "87--108",

journal = "Small Enterprise Research",

issn = "1321-5906",

publisher = "Taylor and Francis Ltd.",

number = "2",

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TY - JOUR

T1 - Expectations for young job applicants’ digital identity related to company’s social media brand development strategies

AU - Happonen, Ari

AU - Manninen, Laura

AU - Hirvimäki, Marika

AU - Nolte, Alexander

PY - 2022

Y1 - 2022

U2 - 10.1080/13215906.2021.2000482

DO - 10.1080/13215906.2021.2000482

M3 - Article

SN - 1321-5906

VL - 29

SP - 87

EP - 108

JO - Small Enterprise Research

JF - Small Enterprise Research

IS - 2

ER -