Collective social media provides a vast amount of geo-tagged social posts, which contain various records on spatio-temporal behavior. Modeling spatio-temporal behavior on collective social media is an important task for applications like tourism recommendation, location prediction and urban planning. Properly accomplishing this task requires a model that allows for diverse behavioral patterns on each of the three aspects: spatial location, time, and text. In this paper, we address the following question: how to find representative subgroups of social posts, for which the spatio-temporal behavioral patterns are substantially different from the behavioral patterns in the whole dataset? Selection and evaluation are the two challenging problems for finding the exceptional subgroups. To address these problems, we propose BNPM: a Bayesian non-parametric model, to model spatio-temporal behavior and infer the exceptionality of social posts in subgroups. By training BNPM on a large amount of randomly sampled subgroups, we can get the global distribution of behavioral patterns. For each given subgroup of social posts, its posterior distribution can be inferred by BNPM. By comparing the posterior distribution with the global distribution, we can quantify the exceptionality of each given subgroup. The exceptionality scores are used to guide the search process within the exceptional model mining framework to automatically discover the exceptional subgroups. Various experiments are conducted to evaluate the effectiveness and efficiency of our method. On four real-world datasets our method discovers subgroups coinciding with events, subgroups distinguishing professionals from tourists, and subgroups whose consistent exceptionality can only be truly appreciated by combining exceptional spatio-temporal and exceptional textual behavior.
- Bayesian non-parametric model
- Collective social media
- Exceptional model mining
- Spatio-temporal analytics
- Subgroup discovery