Evaluation of the impact of extrinsic rewards on user engagement in a health promotion context

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Abstract

Despite the many mHealth solutions available, it remains unclear what their success factors are. Specifically, there has been controversy on the effectiveness of extrinsic rewards. This study evaluates two design elements of an mHealth solution – i.e., social proof and tangible rewards – and their impact on user engagement. During a four-week campaign, a sample of 143 university staff members engaged in a health promotion campaign. Participants were randomly distributed over one of three treatment groups. It was found that the introduction of a sufficiently meaningful, unexpected, and customized extrinsic reward can engage participants significantly more in a health promotion context.
Original languageEnglish
Title of host publication2019 41st Annual International Conference of the IEEE Engineering in Medicine and Biology Society (EMBC)
Place of PublicationPiscataway
PublisherInstitute of Electrical and Electronics Engineers
Pages3600-3604
Number of pages5
ISBN (Electronic)978-1-5386-1311-5
DOIs
Publication statusPublished - Aug 2019
Event41st Annual International Conference of the IEEE Engineering in Medicine and Biology Society (EMBC 2019)
- City Cube Berlin, Berlin, Germany
Duration: 23 Jul 201927 Jul 2019
https://embc.embs.org/2019/

Conference

Conference41st Annual International Conference of the IEEE Engineering in Medicine and Biology Society (EMBC 2019)
Abbreviated titleEMBC 2019
CountryGermany
CityBerlin
Period23/07/1927/07/19
Internet address

Keywords

  • mHealth
  • health promotion
  • social proof principle
  • extrinsic rewards

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    Nuijten, R., van Gorp, P., Kaymak, U., Simons, M., Kemperman, A., & van den Berg, P. (2019). Evaluation of the impact of extrinsic rewards on user engagement in a health promotion context. In 2019 41st Annual International Conference of the IEEE Engineering in Medicine and Biology Society (EMBC) (pp. 3600-3604). [8856296] Institute of Electrical and Electronics Engineers. https://doi.org/10.1109/EMBC.2019.8856296