Evaluation of computer-tailored motivational messaging in a health promotion context

Jens E. D'Hondt, Raoul Nuijten, Pieter Van Gorp

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Abstract

Persuasive messages have recently been shown to be more effective when tailored to the personality and preferences of the recipient. However, much of the literature on adaptive persuasion has evaluated the effectiveness of persuasive attempts by the direct reactions to those attempts instead of changes on the longer term (e.g. lifestyle changes). Results of this study suggest that adaptive persuasion improves attitudes towards persuasive attempts, but does not necessarily cause a change in longer term behavior. This was found through a randomized controlled trial evaluating the implementation an adaptive persuasive system in a health promotion intervention.
This article provides a detailed description of this evaluation and encourages the research community to (1) become more skeptical towards the longer term effectiveness of adaptive persuasive techniques and (2) design more explicitly for longer term changes in behavior.
Original languageEnglish
Title of host publicationModeling and Using Context - 11th International and Interdisciplinary Conference, CONTEXT 2019, Proceedings
EditorsGábor Bella, Paolo Bouquet
Place of PublicationCham
PublisherSpringer
Pages120-133
Number of pages14
ISBN (Electronic)978-3-030-34974-5
ISBN (Print)978-3-030-34973-8
DOIs
Publication statusPublished - Nov 2019
Event11th International and Interdisciplinary Conference on Modeling and Using Context - Trento, Italy
Duration: 20 Nov 201922 Nov 2019

Publication series

NameLecture Notes in Computer Science
Volume11939
NameLecture notes in artificial intelligence
Volume11939

Conference

Conference11th International and Interdisciplinary Conference on Modeling and Using Context
CountryItaly
CityTrento
Period20/11/1922/11/19

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Keywords

  • persuasion
  • individual differences
  • health promotion
  • Health promotion
  • Individual differences
  • Persuasion

Cite this

D'Hondt, J. E., Nuijten, R., & Van Gorp, P. (2019). Evaluation of computer-tailored motivational messaging in a health promotion context. In G. Bella, & P. Bouquet (Eds.), Modeling and Using Context - 11th International and Interdisciplinary Conference, CONTEXT 2019, Proceedings (pp. 120-133). (Lecture Notes in Computer Science ; Vol. 11939), (Lecture notes in artificial intelligence; Vol. 11939). Cham: Springer. https://doi.org/10.1007/978-3-030-34974-5_11