Evaluating test methods in dealing with customer perceived failures in highly innovative product development

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Abstract

Recent studies have shown that in highly innovative product development processes (PDPs) there is a shift of attention from technical reliability failures to customer perceived failures. Testing the product (design) during the PDP is one of the ways in which quality and reliability information could be obtained early to prevent these failures. In this paper, test methods found in literature are judged on two criteria to identify which test methods are suitable to deal with the customer perceived failures. A field study in a multinational consumer electronics company is performed to verify the findings from the literature review. The results show there is a lack of suitable test methods between concept testing at the front-end of the PDP and product validation at the back-end of the PDP. Conclusions are drawn for further research
Original languageEnglish
Title of host publicationIEEE International Conference on Management of Innovation and Technology
Place of PublicationPiscataway
PublisherInstitute of Electrical and Electronics Engineers
Pages576-580
Volume2
ISBN (Print)1-4244-0147-X
DOIs
Publication statusPublished - 2006
Eventconference; IEEE International conference on Management of Innovation and Technology, Singapore; 2006-06-21; 2006-06-23 -
Duration: 21 Jun 200623 Jun 2006

Conference

Conferenceconference; IEEE International conference on Management of Innovation and Technology, Singapore; 2006-06-21; 2006-06-23
Period21/06/0623/06/06
OtherIEEE International conference on Management of Innovation and Technology, Singapore

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  • Cite this

    Keijzers, J., Ouden, den, P. H., & Brombacher, A. C. (2006). Evaluating test methods in dealing with customer perceived failures in highly innovative product development. In IEEE International Conference on Management of Innovation and Technology (Vol. 2, pp. 576-580). Institute of Electrical and Electronics Engineers. https://doi.org/10.1109/ICMIT.2006.262284