Evaluating test methods in dealing with customer perceived failures in highly innovative product development

J. Keijzers; P.H. Ouden, den; A.C. Brombacher

doi:10.1109/ICMIT.2006.262284

Evaluating test methods in dealing with customer perceived failures in highly innovative product development

J. Keijzers, P.H. Ouden, den, A.C. Brombacher

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Academic › peer-review

Abstract

Recent studies have shown that in highly innovative product development processes (PDPs) there is a shift of attention from technical reliability failures to customer perceived failures. Testing the product (design) during the PDP is one of the ways in which quality and reliability information could be obtained early to prevent these failures. In this paper, test methods found in literature are judged on two criteria to identify which test methods are suitable to deal with the customer perceived failures. A field study in a multinational consumer electronics company is performed to verify the findings from the literature review. The results show there is a lack of suitable test methods between concept testing at the front-end of the PDP and product validation at the back-end of the PDP. Conclusions are drawn for further research

Original language	English
Title of host publication	IEEE International Conference on Management of Innovation and Technology
Place of Publication	Piscataway
Publisher	Institute of Electrical and Electronics Engineers
Pages	576-580
Volume	2
ISBN (Print)	1-4244-0147-X
DOIs	https://doi.org/10.1109/ICMIT.2006.262284
Publication status	Published - 2006
Event	conference; IEEE International conference on Management of Innovation and Technology, Singapore; 2006-06-21; 2006-06-23 - Duration: 21 Jun 2006 → 23 Jun 2006

Conference

Conference	conference; IEEE International conference on Management of Innovation and Technology, Singapore; 2006-06-21; 2006-06-23
Period	21/06/06 → 23/06/06
Other	IEEE International conference on Management of Innovation and Technology, Singapore

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10.1109/ICMIT.2006.262284

Cite this

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title = "Evaluating test methods in dealing with customer perceived failures in highly innovative product development",

abstract = "Recent studies have shown that in highly innovative product development processes (PDPs) there is a shift of attention from technical reliability failures to customer perceived failures. Testing the product (design) during the PDP is one of the ways in which quality and reliability information could be obtained early to prevent these failures. In this paper, test methods found in literature are judged on two criteria to identify which test methods are suitable to deal with the customer perceived failures. A field study in a multinational consumer electronics company is performed to verify the findings from the literature review. The results show there is a lack of suitable test methods between concept testing at the front-end of the PDP and product validation at the back-end of the PDP. Conclusions are drawn for further research",

author = "J. Keijzers and {Ouden, den}, P.H. and A.C. Brombacher",

year = "2006",

doi = "10.1109/ICMIT.2006.262284",

language = "English",

isbn = "1-4244-0147-X",

volume = "2",

pages = "576--580",

booktitle = "IEEE International Conference on Management of Innovation and Technology",

publisher = "Institute of Electrical and Electronics Engineers",

address = "United States",

note = "conference; IEEE International conference on Management of Innovation and Technology, Singapore; 2006-06-21; 2006-06-23 ; Conference date: 21-06-2006 Through 23-06-2006",

}

Keijzers, J, Ouden, den, PH & Brombacher, AC 2006, Evaluating test methods in dealing with customer perceived failures in highly innovative product development. in IEEE International Conference on Management of Innovation and Technology. vol. 2, Institute of Electrical and Electronics Engineers, Piscataway, pp. 576-580, conference; IEEE International conference on Management of Innovation and Technology, Singapore; 2006-06-21; 2006-06-23, 21/06/06. https://doi.org/10.1109/ICMIT.2006.262284

Evaluating test methods in dealing with customer perceived failures in highly innovative product development. / Keijzers, J.; Ouden, den, P.H.; Brombacher, A.C.
IEEE International Conference on Management of Innovation and Technology. Vol. 2 Piscataway: Institute of Electrical and Electronics Engineers, 2006. p. 576-580.

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Academic › peer-review

TY - GEN

T1 - Evaluating test methods in dealing with customer perceived failures in highly innovative product development

AU - Keijzers, J.

AU - Ouden, den, P.H.

AU - Brombacher, A.C.

PY - 2006

Y1 - 2006

N2 - Recent studies have shown that in highly innovative product development processes (PDPs) there is a shift of attention from technical reliability failures to customer perceived failures. Testing the product (design) during the PDP is one of the ways in which quality and reliability information could be obtained early to prevent these failures. In this paper, test methods found in literature are judged on two criteria to identify which test methods are suitable to deal with the customer perceived failures. A field study in a multinational consumer electronics company is performed to verify the findings from the literature review. The results show there is a lack of suitable test methods between concept testing at the front-end of the PDP and product validation at the back-end of the PDP. Conclusions are drawn for further research

AB - Recent studies have shown that in highly innovative product development processes (PDPs) there is a shift of attention from technical reliability failures to customer perceived failures. Testing the product (design) during the PDP is one of the ways in which quality and reliability information could be obtained early to prevent these failures. In this paper, test methods found in literature are judged on two criteria to identify which test methods are suitable to deal with the customer perceived failures. A field study in a multinational consumer electronics company is performed to verify the findings from the literature review. The results show there is a lack of suitable test methods between concept testing at the front-end of the PDP and product validation at the back-end of the PDP. Conclusions are drawn for further research

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DO - 10.1109/ICMIT.2006.262284

M3 - Conference contribution

SN - 1-4244-0147-X

VL - 2

SP - 576

EP - 580

BT - IEEE International Conference on Management of Innovation and Technology

PB - Institute of Electrical and Electronics Engineers

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T2 - conference; IEEE International conference on Management of Innovation and Technology, Singapore; 2006-06-21; 2006-06-23

Y2 - 21 June 2006 through 23 June 2006

ER -

Evaluating test methods in dealing with customer perceived failures in highly innovative product development

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