Evaluating design alternatives using conjoint experiments in virual reality

J. Dijkstra; J.P. Leeuwen, van; H.J.P. Timmermans

doi:10.1068/b12932

Evaluating design alternatives using conjoint experiments in virual reality

J. Dijkstra, J.P. Leeuwen, van, H.J.P. Timmermans

Research output: Contribution to journal › Article › Academic › peer-review

27 Citations (Scopus)

2 Downloads (Pure)

Abstract

In this paper the authors describe the design of an experiment based on conjoint measurement that explores the possibility of using the Internet to evaluate design alternatives. These design alternatives are presented as panoramic views, and preferences are measured by asking subjects which alternative they prefer from a choice set of design alternatives. The approach is illustrated by using the design of office spaces as an example.

Original language	English
Pages (from-to)	357-367
Number of pages	11
Journal	Environment and Planning B: Planning and Design
Volume	30
Issue number	3
DOIs	https://doi.org/10.1068/b12932
Publication status	Published - 2003

Access to Document

10.1068/b12932

Cite this

@article{187ff8d8a30649988e25448249fd43f4,

title = "Evaluating design alternatives using conjoint experiments in virual reality",

abstract = "In this paper the authors describe the design of an experiment based on conjoint measurement that explores the possibility of using the Internet to evaluate design alternatives. These design alternatives are presented as panoramic views, and preferences are measured by asking subjects which alternative they prefer from a choice set of design alternatives. The approach is illustrated by using the design of office spaces as an example.",

author = "J. Dijkstra and {Leeuwen, van}, J.P. and H.J.P. Timmermans",

year = "2003",

doi = "10.1068/b12932",

language = "English",

volume = "30",

pages = "357--367",

journal = "Environment and Planning B: Planning and Design",

issn = "0265-8135",

publisher = "SAGE Publications Ltd",

number = "3",

}

TY - JOUR

T1 - Evaluating design alternatives using conjoint experiments in virual reality

AU - Dijkstra, J.

AU - Leeuwen, van, J.P.

AU - Timmermans, H.J.P.

PY - 2003

Y1 - 2003

N2 - In this paper the authors describe the design of an experiment based on conjoint measurement that explores the possibility of using the Internet to evaluate design alternatives. These design alternatives are presented as panoramic views, and preferences are measured by asking subjects which alternative they prefer from a choice set of design alternatives. The approach is illustrated by using the design of office spaces as an example.

AB - In this paper the authors describe the design of an experiment based on conjoint measurement that explores the possibility of using the Internet to evaluate design alternatives. These design alternatives are presented as panoramic views, and preferences are measured by asking subjects which alternative they prefer from a choice set of design alternatives. The approach is illustrated by using the design of office spaces as an example.

U2 - 10.1068/b12932

DO - 10.1068/b12932

M3 - Article

SN - 0265-8135

VL - 30

SP - 357

EP - 367

JO - Environment and Planning B: Planning and Design

JF - Environment and Planning B: Planning and Design

IS - 3

ER -

Evaluating design alternatives using conjoint experiments in virual reality

Abstract

Access to Document

Fingerprint

Cite this