Evaluating design alternatives using conjoint experiments in virual reality

J. Dijkstra, J.P. Leeuwen, van, H.J.P. Timmermans

Research output: Contribution to journalArticleAcademicpeer-review

27 Citations (Scopus)
2 Downloads (Pure)


In this paper the authors describe the design of an experiment based on conjoint measurement that explores the possibility of using the Internet to evaluate design alternatives. These design alternatives are presented as panoramic views, and preferences are measured by asking subjects which alternative they prefer from a choice set of design alternatives. The approach is illustrated by using the design of office spaces as an example.
Original languageEnglish
Pages (from-to)357-367
Number of pages11
JournalEnvironment and Planning B: Planning and Design
Issue number3
Publication statusPublished - 2003


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