Ethnographic insights on security, privacy, and personalization aspects of user interaction in interactive TV

Regina Bernhaupt, Astrid Weiss, Michael Pirker, David Wilfinger, Manfred Tscheligi

Research output: Chapter in Book/Report/Conference proceedingConference contributionAcademicpeer-review

12 Citations (Scopus)

Abstract

User interaction for interactive TV (iTV) services becomes a critical aspect in the design of new iTV and Internet Protocol TV (IPTV) offers. New services like social TV, direct image and data up- and download from the set-top box, connectivity of the iTV system to the PC and other mobile media devices, pose the question on how to support security, privacy, and personalization. To investigate the (sometimes naïve) concepts of users of what changes an interactive TV system will bring in terms of security and privacy for their living room behaviors, and how to best support these aspects in the user interaction, an ethnographic study with 40 households (126 participants) was conducted. We investigated users' assumptions and ideas on the concepts of security, privacy and personalization using a combination of playful probing and an interview at the start and the end of the study. Findings show that households are not aware of possible problems in terms of security and privacy, before the introduction of interactive TV. This work presents user generated ideas on how to improve security aspects on the TV, user's perception on identification mechanisms for TV services, and summarizes ethnographic insights found in the study.

Original languageEnglish
Title of host publicationEuroITV'10 - Proceedings of the 8th International Interactive TV and Video Conference
Pages187-196
Number of pages10
DOIs
Publication statusPublished - 30 Jul 2010
Externally publishedYes
Event8th European Conference on Interactive TV and Video, EuroITV 2010 - Tampere, Finland
Duration: 9 Jun 201011 Jun 2010

Conference

Conference8th European Conference on Interactive TV and Video, EuroITV 2010
Country/TerritoryFinland
CityTampere
Period9/06/1011/06/10

Keywords

  • Ethnography
  • IPTV
  • iTV
  • Living room
  • Playful probing
  • Privacy
  • Remote control
  • Security

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