Emotional paths leading to opportunity desirability and feasibility beliefs through controllability

Stela Ivanova, Theresa Treffers, Fred Langerak

Research output: Contribution to journalArticleAcademicpeer-review

25 Citations (Scopus)
87 Downloads (Pure)


Extant studies promote opportunity belief as an antecedent of entrepreneurial action. However, we do not sufficiently understand how beliefs about the desirability and feasibility of an entrepreneurial opportunity are formed. We argue that desirability and feasibility are related but distinct micro-foundations of entrepreneurial action formed through different cognitive-emotional mechanisms. Drawing on the appraisal tendency framework, we investigate the indirect effects of three basic emotions (anger, fear and happiness) on desirability and feasibility through the appraisal tendency of controllability. In an experimental study (N = 191), we find evidence for the distinctiveness and interconnectedness of desirability and feasibility beliefs. In addition, our findings show that desirability can be predicted by emotions through controllability, but we cannot predict feasibility through the same appraisal process. Our study seeks insights concerning how desirability and feasibility beliefs regarding an entrepreneurial opportunity are distinctively formed based on the inner cognitive and emotional processes of individuals.

Original languageEnglish
Pages (from-to)546-573
Number of pages28
JournalInternational Small Business Journal
Issue number5
Publication statusPublished - Aug 2018


  • appraisal tendencies
  • emotions
  • opportunity desirability
  • opportunity feasibility


Dive into the research topics of 'Emotional paths leading to opportunity desirability and feasibility beliefs through controllability'. Together they form a unique fingerprint.

Cite this