Abstract
New online stores and digital distribution methods have led to the development of alternative monetization models for video-games, such as free-to-play games with advertisements. Although there are many games using such models, until now the effect on the player experience from such interruptions has not been studied. In this controlled experiment, we requested that participants (N=236) play one of three different versions of a platformer game with: 1) no interruptions, 2) 30-second video advertisements, and 3) a multiple-choice questionnaire. We then evaluated the effects on the player experience. The study shows differences in their experiences, namely in: competence, immersion, annoyance, affects, and the reliability of the questionnaire answers. The contribution of this work is to identify which player experience variables are affected by interruptions, which can be valuable for selecting the business model and guiding the game design process.
| Original language | English |
|---|---|
| Title of host publication | IEEE Conference on Games 2019, CoG 2019 |
| Place of Publication | Piscataway |
| Publisher | IEEE Computer Society |
| Number of pages | 8 |
| ISBN (Electronic) | 9781728118840 |
| DOIs | |
| Publication status | Published - 1 Aug 2019 |
| Event | 2019 IEEE Conference on Games, CoG 2019 - London, United Kingdom Duration: 20 Aug 2019 → 23 Aug 2019 |
Conference
| Conference | 2019 IEEE Conference on Games, CoG 2019 |
|---|---|
| Country | United Kingdom |
| City | London |
| Period | 20/08/19 → 23/08/19 |
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Keywords
- Advertisement
- Game user research
- Interruptions
- Player experience
- Questionnaires
- Video game
Cite this
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Effects of advertisements and questionnaire interruptions on the player experience. / Santos, Carlos Pereira; van Gaans, Niels C.M.F. ; Khan, Vassilis-Javed; Markopoulos, Panos.
IEEE Conference on Games 2019, CoG 2019. Piscataway : IEEE Computer Society, 2019. 8848023.Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Academic › peer-review
TY - GEN
T1 - Effects of advertisements and questionnaire interruptions on the player experience
AU - Santos, Carlos Pereira
AU - van Gaans, Niels C.M.F.
AU - Khan, Vassilis-Javed
AU - Markopoulos, Panos
PY - 2019/8/1
Y1 - 2019/8/1
N2 - New online stores and digital distribution methods have led to the development of alternative monetization models for video-games, such as free-to-play games with advertisements. Although there are many games using such models, until now the effect on the player experience from such interruptions has not been studied. In this controlled experiment, we requested that participants (N=236) play one of three different versions of a platformer game with: 1) no interruptions, 2) 30-second video advertisements, and 3) a multiple-choice questionnaire. We then evaluated the effects on the player experience. The study shows differences in their experiences, namely in: competence, immersion, annoyance, affects, and the reliability of the questionnaire answers. The contribution of this work is to identify which player experience variables are affected by interruptions, which can be valuable for selecting the business model and guiding the game design process.
AB - New online stores and digital distribution methods have led to the development of alternative monetization models for video-games, such as free-to-play games with advertisements. Although there are many games using such models, until now the effect on the player experience from such interruptions has not been studied. In this controlled experiment, we requested that participants (N=236) play one of three different versions of a platformer game with: 1) no interruptions, 2) 30-second video advertisements, and 3) a multiple-choice questionnaire. We then evaluated the effects on the player experience. The study shows differences in their experiences, namely in: competence, immersion, annoyance, affects, and the reliability of the questionnaire answers. The contribution of this work is to identify which player experience variables are affected by interruptions, which can be valuable for selecting the business model and guiding the game design process.
KW - Advertisement
KW - Game user research
KW - Interruptions
KW - Player experience
KW - Questionnaires
KW - Video game
UR - http://www.scopus.com/inward/record.url?scp=85073123447&partnerID=8YFLogxK
U2 - 10.1109/CIG.2019.8848023
DO - 10.1109/CIG.2019.8848023
M3 - Conference contribution
AN - SCOPUS:85073123447
BT - IEEE Conference on Games 2019, CoG 2019
PB - IEEE Computer Society
CY - Piscataway
ER -