Effects of advertisements and questionnaire interruptions on the player experience

Carlos Pereira Santos, Niels C.M.F. van Gaans, Vassilis-Javed Khan, Panos Markopoulos

Research output: Chapter in Book/Report/Conference proceedingConference contributionAcademicpeer-review

1 Citation (Scopus)
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New online stores and digital distribution methods have led to the development of alternative monetization models for video-games, such as free-to-play games with advertisements. Although there are many games using such models, until now the effect on the player experience from such interruptions has not been studied. In this controlled experiment, we requested that participants (N=236) play one of three different versions of a platformer game with: 1) no interruptions, 2) 30-second video advertisements, and 3) a multiple-choice questionnaire. We then evaluated the effects on the player experience. The study shows differences in their experiences, namely in: competence, immersion, annoyance, affects, and the reliability of the questionnaire answers. The contribution of this work is to identify which player experience variables are affected by interruptions, which can be valuable for selecting the business model and guiding the game design process.

Original languageEnglish
Title of host publicationIEEE Conference on Games 2019, CoG 2019
Place of PublicationPiscataway
PublisherIEEE Computer Society
Number of pages8
ISBN (Electronic)9781728118840
Publication statusPublished - 1 Aug 2019
Event2019 IEEE Conference on Games, CoG 2019 - London, United Kingdom
Duration: 20 Aug 201923 Aug 2019


Conference2019 IEEE Conference on Games, CoG 2019
Country/TerritoryUnited Kingdom


  • Advertisement
  • Game user research
  • Interruptions
  • Player experience
  • Questionnaires
  • Video game


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