Effective downstream coupling of innovations : high performance antecedents and implications for management

R.J. Calantone, A.C. Benedetto, Di, G. Rubera, L. Chai

Research output: Contribution to conferenceOtherAcademic

Original languageEnglish
Publication statusPublished - 2010
Eventconference; American Marketing Association 2010 Summer Educators Conference; 2010-08-13; 2010-08-13 -
Duration: 13 Aug 201013 Aug 2010

Conference

Conferenceconference; American Marketing Association 2010 Summer Educators Conference; 2010-08-13; 2010-08-13
Period13/08/1013/08/10
OtherAmerican Marketing Association 2010 Summer Educators Conference

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