E-Business in Dyadic Perspective

  • S.C. Santema

Research output: Chapter in Book/Report/Conference proceedingConference contributionAcademic

Abstract

E-business affects suppliers, buyers, and their relationships in B2B context. By analysing the effects as a dyadic confrontation, the applicability of e-business tools can be assessed. The interaction model is proposed and e-business tools are described from a buyer and supplier perspective in B2B environment.
Original languageEnglish
Title of host publicationProceedings of International Marketing and Purchasing Group, 4-6 September, Lugano, Italy
Publication statusPublished - 2003

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