Dynamic pricing of seasonal goods : an empirical investigation into optimal price paths using a flexible dynamic hierarchical model

S. Mullick, Nicolas Glady

Research output: Chapter in Book/Report/Conference proceedingConference contributionAcademicpeer-review

Original languageEnglish
Title of host publicationAMA Summer Educators'Conference 2014, San Francisco, California, 1-3 August 2014
Subtitle of host publicationLeveraging New Technologies to Create Value
EditorsR. Hamilton, A. Sa Vinhas
Place of PublicationChicago
PublisherAmerican Marketing Association (AMA)
Pages263-264
ISBN (Print)978-1-63439-884-8
Publication statusPublished - 2014
Externally publishedYes
Event2014 A Summer Educators’ Conference, August 1-3, 2014, San Francisco, California : Leveraging New Technologies to Create Value - San Francisco, United States
Duration: 1 Aug 20143 Aug 2014

Publication series

NameAMA Educators Proceedings
PublisherAmerican Marketing Association
Volume25

Conference

Conference2014 A Summer Educators’ Conference, August 1-3, 2014, San Francisco, California
Abbreviated titleAMA 2014
CountryUnited States
CitySan Francisco
Period1/08/143/08/14

Cite this

Mullick, S., & Glady, N. (2014). Dynamic pricing of seasonal goods : an empirical investigation into optimal price paths using a flexible dynamic hierarchical model. In R. Hamilton, & A. Sa Vinhas (Eds.), AMA Summer Educators'Conference 2014, San Francisco, California, 1-3 August 2014: Leveraging New Technologies to Create Value (pp. 263-264). (AMA Educators Proceedings; Vol. 25). American Marketing Association (AMA).