Does trigger location matter? The influence of localization and motivation on the persuasiveness of mobile purchase recommendations

F.T.W. Basten, J.R.C. Ham, C.J.H. Midden, L. Gamberini, A. Spagnolli

Research output: Chapter in Book/Report/Conference proceedingConference contributionAcademicpeer-review

7 Citations (Scopus)
4 Downloads (Pure)

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Computer Science

Psychology