Does outsourcing manufacturing enhance or erode firm innovativeness?

N. Raassens; S. Wuyts; I. Geyskens

Does outsourcing manufacturing enhance or erode firm innovativeness?

N. Raassens, S. Wuyts, I. Geyskens

Innovation Technology Entrepreneurship & Marketing

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Academic › peer-review

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Original language	English
Title of host publication	Proceedings of the 2014 European Marketing Academy Conference, Valencia, Spain
Publication status	Published - 2014
Event	43rd EMAC Conference: Paradigm Shifts & Interactions, June 3-6 2014, Valencia, Spain - Valencia, Spain Duration: 3 Jun 2014 → 6 Jun 2014 http://www.emac2014.eu/

Conference

Conference	43rd EMAC Conference: Paradigm Shifts & Interactions, June 3-6 2014, Valencia, Spain
Abbreviated title	EMAC2014
Country/Territory	Spain
City	Valencia
Period	3/06/14 → 6/06/14
Internet address	http://www.emac2014.eu/

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Abstract versionFinal published version, 154 KB

Cite this

@inproceedings{74302f9b0be0496397c54e114f5b6d09,

title = "Does outsourcing manufacturing enhance or erode firm innovativeness?",

author = "N. Raassens and S. Wuyts and I. Geyskens",

year = "2014",

language = "English",

booktitle = "Proceedings of the 2014 European Marketing Academy Conference, Valencia, Spain",

note = "43rd EMAC Conference: Paradigm Shifts & Interactions, June 3-6 2014, Valencia, Spain, EMAC2014 ; Conference date: 03-06-2014 Through 06-06-2014",