Does outsourcing manufacturing enhance or erode firm innovativeness?

N. Raassens, S. Wuyts, I. Geyskens

Research output: Chapter in Book/Report/Conference proceedingConference contributionAcademicpeer-review

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Original languageEnglish
Title of host publicationProceedings of the 2014 European Marketing Academy Conference, Valencia, Spain
Publication statusPublished - 2014
Event43rd EMAC Conference: Paradigm Shifts & Interactions, June 3-6 2014, Valencia, Spain - Valencia, Spain
Duration: 3 Jun 20146 Jun 2014
http://www.emac2014.eu/

Conference

Conference43rd EMAC Conference: Paradigm Shifts & Interactions, June 3-6 2014, Valencia, Spain
Abbreviated titleEMAC2014
CountrySpain
CityValencia
Period3/06/146/06/14
Internet address

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