Does a firm’s pursuit of an ambidextrous product selling strategy have value for individual salespeople’s target obtainment?

W. van der Borgh; A. de Jong; E.J. Nijssen

Does a firm’s pursuit of an ambidextrous product selling strategy have value for individual salespeople’s target obtainment?

W. van der Borgh, A. de Jong, E.J. Nijssen

Innovation Technology Entrepreneurship & Marketing

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Academic › peer-review

Original language	English
Title of host publication	What Happens in Marketing, Stays Digital:Rethinking marketing in the era of unlimited data
Subtitle of host publication	Winter Marketing Academic Conference 2016, Las Vegas, Nevada, USA, 26-28 February 2016
Editors	Thorsten Hennig-Thureau, Charles F. Hofacker
Publication status	Published - 2016

Publication series

Name	AMA Educators Proceedings
Volume	27

Cite this

van der Borgh, W., de Jong, A., & Nijssen, E. J. (2016). Does a firm’s pursuit of an ambidextrous product selling strategy have value for individual salespeople’s target obtainment? In T. Hennig-Thureau, & C. F. Hofacker (Eds.), What Happens in Marketing, Stays Digital:Rethinking marketing in the era of unlimited data: Winter Marketing Academic Conference 2016, Las Vegas, Nevada, USA, 26-28 February 2016 Article paper E-15 (AMA Educators Proceedings; Vol. 27).

van der Borgh, W. ; de Jong, A. ; Nijssen, E.J. / Does a firm’s pursuit of an ambidextrous product selling strategy have value for individual salespeople’s target obtainment?. What Happens in Marketing, Stays Digital:Rethinking marketing in the era of unlimited data: Winter Marketing Academic Conference 2016, Las Vegas, Nevada, USA, 26-28 February 2016. editor / Thorsten Hennig-Thureau ; Charles F. Hofacker. 2016. (AMA Educators Proceedings).

@inproceedings{63c7019f481a4a77a14a6713f96dd512,

title = "Does a firm{\textquoteright}s pursuit of an ambidextrous product selling strategy have value for individual salespeople{\textquoteright}s target obtainment?",

author = "{van der Borgh}, W. and {de Jong}, A. and E.J. Nijssen",

year = "2016",

language = "English",

isbn = "978-1-5108-2367-9",

series = "AMA Educators Proceedings",

editor = "Thorsten Hennig-Thureau and Hofacker, {Charles F.}",

booktitle = "What Happens in Marketing, Stays Digital:Rethinking marketing in the era of unlimited data",

}

van der Borgh, W, de Jong, A & Nijssen, EJ 2016, Does a firm’s pursuit of an ambidextrous product selling strategy have value for individual salespeople’s target obtainment? in T Hennig-Thureau & CF Hofacker (eds), What Happens in Marketing, Stays Digital:Rethinking marketing in the era of unlimited data: Winter Marketing Academic Conference 2016, Las Vegas, Nevada, USA, 26-28 February 2016., paper E-15, AMA Educators Proceedings, vol. 27.

Does a firm’s pursuit of an ambidextrous product selling strategy have value for individual salespeople’s target obtainment? / van der Borgh, W.; de Jong, A.; Nijssen, E.J.
What Happens in Marketing, Stays Digital:Rethinking marketing in the era of unlimited data: Winter Marketing Academic Conference 2016, Las Vegas, Nevada, USA, 26-28 February 2016. ed. / Thorsten Hennig-Thureau; Charles F. Hofacker. 2016. paper E-15 (AMA Educators Proceedings; Vol. 27).

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Academic › peer-review