Do different marketing practices require different leadership styles? An exploratory study

A. Lindgreen; R. Palmer; M.G.M. Wetzels

Do different marketing practices require different leadership styles? An exploratory study

A. Lindgreen, R. Palmer, M.G.M. Wetzels

Innovation Technology Entrepreneurship & Marketing

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Academic › peer-review

Original language	English
Title of host publication	Proceedings of the annual conference of the irish academy of management: Understanding, shaping, managing change
Editors	C. Kearney, M. Brady
Place of Publication	Dublin, Ireland
Publisher	School of Business Studies, Trinity College Dublin
Publication status	Published - 2004
Event	conference; The annual conference of the irish academy of management: Understanding, shaping, managing change; 2004-09-02; 2004-09-03 - Duration: 2 Sept 2004 → 3 Sept 2004

Conference

Conference	conference; The annual conference of the irish academy of management: Understanding, shaping, managing change; 2004-09-02; 2004-09-03
Period	2/09/04 → 3/09/04
Other	The annual conference of the irish academy of management: Understanding, shaping, managing change

Cite this

@inproceedings{f8ab59a2ba5d492f8fe964dfc226cc21,

title = "Do different marketing practices require different leadership styles? An exploratory study",

author = "A. Lindgreen and R. Palmer and M.G.M. Wetzels",

year = "2004",

language = "English",

editor = "C. Kearney and M. Brady",

booktitle = "Proceedings of the annual conference of the irish academy of management: Understanding, shaping, managing change",

publisher = "School of Business Studies, Trinity College Dublin",

note = "conference; The annual conference of the irish academy of management: Understanding, shaping, managing change; 2004-09-02; 2004-09-03 ; Conference date: 02-09-2004 Through 03-09-2004",

}

Lindgreen, A, Palmer, R & Wetzels, MGM 2004, Do different marketing practices require different leadership styles? An exploratory study. in C Kearney & M Brady (eds), Proceedings of the annual conference of the irish academy of management: Understanding, shaping, managing change. School of Business Studies, Trinity College Dublin, Dublin, Ireland, conference; The annual conference of the irish academy of management: Understanding, shaping, managing change; 2004-09-02; 2004-09-03, 2/09/04.

Do different marketing practices require different leadership styles? An exploratory study. / Lindgreen, A.; Palmer, R.; Wetzels, M.G.M.
Proceedings of the annual conference of the irish academy of management: Understanding, shaping, managing change. ed. / C. Kearney; M. Brady. Dublin, Ireland: School of Business Studies, Trinity College Dublin, 2004.

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Academic › peer-review

TY - GEN

T1 - Do different marketing practices require different leadership styles? An exploratory study

AU - Lindgreen, A.

AU - Palmer, R.

AU - Wetzels, M.G.M.

PY - 2004

Y1 - 2004

M3 - Conference contribution

BT - Proceedings of the annual conference of the irish academy of management: Understanding, shaping, managing change

A2 - Kearney, C.

A2 - Brady, M.

PB - School of Business Studies, Trinity College Dublin

CY - Dublin, Ireland

T2 - conference; The annual conference of the irish academy of management: Understanding, shaping, managing change; 2004-09-02; 2004-09-03

Y2 - 2 September 2004 through 3 September 2004

ER -