Distribution network optimization: Heineken Mexico

Jovana Todorovic, Technische Universiteit Eindhoven (TUE). Stan Ackermans Instituut. Logistics Management Systems (LMS)

    Research output: ThesisEngD Thesis


    This report gives an overview of a project conducted at Heineken. The overall project objective is to determine the long term distribution that minimizes operational expenses, given the required level of service. The model reflects distribution network with its four areas: primary warehousing, primary transport, secondary warehousing and secondary transport. After the model is developed different scenarios are introduced and tested in order to decrease the total costs. Different opportunities are tested in scenarios, better customer allocation, increase of warehouse space, improvement of efficiencies and productivities in different areas of the network. Analysis of scenarios provided insights in behavior and sensitivity of the network to different limitations and changes but also gave clear directions how to optimize distribution in a long term. The Greenfield scenario showed that savings of 12% are possible.
    Original languageEnglish
    Awarding Institution
    • van Woensel, Tom, Supervisor
    • van Donselaar, Karel H. , Supervisor
    • Nellar, Gustavo, External supervisor
    Award date1 Dec 2011
    Place of PublicationEindhoven
    Print ISBNs978-90-444-1041-9
    Publication statusPublished - 2011

    Bibliographical note

    Eindverslag. - Logistics design project at Heineken


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