Diffusion with social reinforcement: The role of individual preferences

E.M. Mas Tur, P. Zeppini, K. Frenken

Research output: Contribution to journalArticleAcademicpeer-review

5 Citations (Scopus)

Abstract

The debate on diffusion in social networks has traditionally focused on the structure of the network to understand the efficiency of a network in terms of diffusion. Recently, the role of social reinforcement has been added to the debate, as it has been proposed that simple contagions diffuse better in random networks and complex contagions diffuse better in regular networks. In this paper, we show that individual preferences cannot be overlooked: complex contagions diffuse better in regular networks only if the large majority of the population is biased against adoption.
Original languageEnglish
Article number022302
Number of pages9
JournalPhysical Review E
Volume97
Issue number2
DOIs
Publication statusPublished - 6 Feb 2018

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Keywords

  • Computer Simulation
  • Diffusion
  • Social Networking

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