Determinants of the use of mobile phone applications and sport watches among runners: implications for marketing strategies

Research output: Contribution to conference › Abstract › Academic

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Original language	English
Number of pages	3
Publication status	Published - 2015
Event	European Sport Management Conference, 9-12 September 2015, Dublin, Ireland - Aviva Stadium, Dublin, Ireland Duration: 9 Sept 2015 → 12 Sept 2015 http://www.easm.net/news/23rd-easm-conference-2015-dublin-ireland/

Conference	European Sport Management Conference, 9-12 September 2015, Dublin, Ireland
Abbreviated title	EASM2015
Country/Territory	Ireland
City	Dublin
Period	9/09/15 → 12/09/15
Internet address	http://www.easm.net/news/23rd-easm-conference-2015-dublin-ireland/

Access to Document

@conference{cf8f987d421240f88bcebdb1da7149c6,

title = "Determinants of the use of mobile phone applications and sport watches among runners: implications for marketing strategies",

author = "M.A. Janssen and S.B. Vos and A.C. Brombacher and Scheerder, \{J. (Jeroen)\}",

year = "2015",

language = "English",

note = "European Sport Management Conference, 9-12 September 2015, Dublin, Ireland, EASM2015 ; Conference date: 09-09-2015 Through 12-09-2015",

url = "http://www.easm.net/news/23rd-easm-conference-2015-dublin-ireland/",

}