Determinants of the use of mobile phone applications and sport watches among runners: implications for marketing strategies

M.A. Janssen, S.B. Vos, A.C. Brombacher, J. (Jeroen) Scheerder

    Research output: Contribution to conferenceAbstract

    108 Downloads (Pure)
    Original languageEnglish
    Number of pages3
    Publication statusPublished - 2015
    EventEuropean Sport Management Conference, 9-12 September 2015, Dublin, Ireland - Aviva Stadium, Dublin, Ireland
    Duration: 9 Sep 201512 Sep 2015
    http://www.easm.net/news/23rd-easm-conference-2015-dublin-ireland/

    Conference

    ConferenceEuropean Sport Management Conference, 9-12 September 2015, Dublin, Ireland
    Abbreviated titleEASM2015
    Country/TerritoryIreland
    CityDublin
    Period9/09/1512/09/15
    Internet address

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