Determinants of the use of mobile phone applications and sport watches among runners: implications for marketing strategies

M.A. Janssen, S.B. Vos, A.C. Brombacher, J. (Jeroen) Scheerder

Research output: Contribution to conferenceAbstractAcademic

90 Downloads (Pure)
Original languageEnglish
Number of pages3
Publication statusPublished - 2015
EventEuropean Sport Management Conference, 9-12 September 2015, Dublin, Ireland - Aviva Stadium, Dublin, Ireland
Duration: 9 Sep 201512 Sep 2015
http://www.easm.net/news/23rd-easm-conference-2015-dublin-ireland/

Conference

ConferenceEuropean Sport Management Conference, 9-12 September 2015, Dublin, Ireland
Abbreviated titleEASM2015
CountryIreland
CityDublin
Period9/09/1512/09/15
Internet address

Cite this

Janssen, M. A., Vos, S. B., Brombacher, A. C., & Scheerder, J. J. (2015). Determinants of the use of mobile phone applications and sport watches among runners: implications for marketing strategies. Abstract from European Sport Management Conference, 9-12 September 2015, Dublin, Ireland, Dublin, Ireland.