Designing for the Knowledge Economy: Accelerating Breakthrough Innovation Through Co-creation

The world is becoming increasingly complex while facing problems such as aging societies, energy scarcity and greater demand for health care. These challenges demand systemic solutions based on a holistic, integrative and multidimensional approach. We are simultaneously moving towards a knowledge economy, which requires us to deliver meaningful experiences in ecosystems of interconnected products, services and solutions that evolve over time. No company (or part of it) can understand all aspects of these ecosystems, let alone create meaningful experiences for end-users. Moreover, it is evident that these experiences will be delivered by different players. We therefore need to work towards co-creation. Here we discuss how we are changing the way of working within Philips Design. We introduce broadly our main activities and in detail discuss our Rapid Co-creation (RCC) approach to a dynamic and focused way of progressing ideas into strong propositions and how to accelerate learning by prototyping and validating these propositions.