Designing digital tooling for business model exploration for the Internet-of-Things

Alexia Athanasopoulou, Timber Haaker, Mark de Reuver

Research output: Chapter in Book/Report/Conference proceedingConference contributionAcademicpeer-review


As digital technologies are transforming enterprises, the interest in business models is increasing. Technological disruptions like the Internet of Things (IoT) drive enterprises to redefine their business models to create and capture value, and eventually, to stay competitive. The need for business model innovation may be urgent, yet it is not always clear what to change in a business model. In these cases, business model exploration is needed. Within academia and practice, business model tools are mainly focused on formalizing single business model designs rather than facilitating systematic exploration of alter-native business models. In this study, we present the design and prototype of a digital tool created to facilitate business model exploration. We use Design Sci-ence Research (DSR) as our research approach. In this paper, we present the re-sults from the first cycle evaluation of the design and prototype.
Original languageEnglish
Title of host publicationDESRIST 2018 - 13th International Conference on Design Science Research in Information Systems and Technology
Number of pages15
Publication statusPublished - 2018
Externally publishedYes


  • Business models
  • Design Science Research
  • Business model tooling
  • Internet of Things
  • Business Model Exploration
  • Design
  • Prototype

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