Design of a computer-assisted instrument for measuring mental representations underlying activity-travel choices

O. Horeni, T.A. Arentze, B.G.C. Dellaert, H.J.P. Timmermans

Research output: Chapter in Book/Report/Conference proceedingConference contributionAcademicpeer-review

Abstract

When faced with a complex decision problem like activity-travel choice, individuals generate a mental representation that allows them to interpret the decision situation at hand and evaluate alternative courses of action. Mental representations encompass important causal relationships from reality as simplifications in people’s mind. In order to elicit these mental representations from individuals a semi-structured interview protocol was developed and tested. Although this technique succeeded in measuring mental representations it turned out that it is inefficient for large-scale surveys. This paper will present three newly developed or adapted techniques, respectively, that promise a more efficient measuring of mental representations than the conventional interview does. In contrast to the interview method, the proposed techniques are implemented as an electronic instrument. The advantages and drawbacks of the techniques will be discussed and their applicability to the computer agent with the inherent challenges of an online questionnaire will be highlighted.
Original languageEnglish
Title of host publicationProceedings 8th International Conference on Survey Methods in Transport
Place of PublicationAnnecy, France
PublisherInternational Steering Committee for Travel Survey Conferences
Publication statusPublished - 2008
Eventconference; ISCTSC 8th International Conference on Survey Methods in Transport; 2008-05-25; 2008-05-31 -
Duration: 25 May 200831 May 2008

Conference

Conferenceconference; ISCTSC 8th International Conference on Survey Methods in Transport; 2008-05-25; 2008-05-31
Period25/05/0831/05/08
OtherISCTSC 8th International Conference on Survey Methods in Transport

Fingerprint Dive into the research topics of 'Design of a computer-assisted instrument for measuring mental representations underlying activity-travel choices'. Together they form a unique fingerprint.

Cite this