Design for service - service for design: exploring the interface between marketing and design

M.D.J. Antioco, M.G.M. Wetzels, A. Lindgreen

Research output: Chapter in Book/Report/Conference proceedingConference contributionAcademicpeer-review

Original languageEnglish
Title of host publication10th International Product Development Management Conference 10-11 June, Hotel Hilton, Brussels
EditorsC. Karlsson, T. Hustad
Place of PublicationBrussels
PublisherThe European Institute for Advanced Studies in Management
Pages19-34
Publication statusPublished - 2003

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