| Original language | English |
|---|---|
| Title of host publication | 16th EMAC Doctoral Colloquium, 18-20 May |
| Place of Publication | Glasgow |
| Publisher | University of Strathclyde |
| Publication status | Published - 2003 |
Design for Service - Service for Design: Exploring the Interface between Marketing and Design
M.D.J. Antioco
Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Academic