Design for new business development : using an effectual approach?

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Abstract

For both managing as well as designing, there is increasingly a need to deal with high uncertainty, to keep control and at the same time be flexible and open for creativity. This position paper focuses on new business development processes, which are viewed as design processes. More specific, it focuses on the entrepreneurship theory "effectuation", which seems promising for dealing with the changed managing and designing environment. Effectuation theory is explained, its link with design processes is illustrated, and further research is indicated. Finally, methodology for researching and teaching designing for new business development is discussed.
Original languageEnglish
Title of host publicationProceedings of Convergence : Managing + Designing Conference, June 18-19, 2010, Cleveland, USA
Place of PublicationCleveland
PublisherCase Western Reserve University
Publication statusPublished - 2010
Eventconference; Convergence: Managing + Designing Conference; 2010-06-18; 2010-06-19 -
Duration: 18 Jun 201019 Jun 2010

Conference

Conferenceconference; Convergence: Managing + Designing Conference; 2010-06-18; 2010-06-19
Period18/06/1019/06/10
OtherConvergence: Managing + Designing Conference

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