Deriving Collaborative Business Model Design Requirements from a Digital Platform Business Strategy

Research output: Chapter in Book/Report/Conference proceedingConference contributionAcademicpeer-review

Abstract

The widespread deployment of digital technologies has resulted in a hyperconnected context for business organizations. Currently many ventures, both start-ups and incumbents, consider engaging in a Digital Platform Business Strategy to create and capture value in collaborative ecosystems. This type of strategy strongly differs from a conventional Business Strategy in speed, scale, scope and interaction with the ecosystem. Business Models are used to realize a strategy, but little guidance and support exists for the specification of business models realizing a Digital Business Platform Business Strategy. This affects an organization’s responsiveness to digital opportunities. To address this gap, this paper proposes a novel method to support the derivation of Business Model Design Requirements from a Digital Platform Business Strategic Objective. The method uses a Catalogue of Strategy Elements as a starting point to generate Subobjectives and Business Model Design Requirement Specification Cards as a structuring tool to facilitate the transformation of these Subobjectives into Business Model Design Requirements. The method is demonstrated using a historical platform case study. We show that our approach generates Business Model Design Requirements in a structured way and in line with Business Strategy. As a positive by-product the method creates options for business model evolution.
Original languageEnglish
Title of host publicationBoosting Collaborative Networks 4.0
Subtitle of host publication21st IFIP WG 5.5 Working Conference on Virtual Enterprises, PRO-VE 2020, Valencia, Spain, November 23–25, 2020, Proceedings
EditorsLuis M. Camarinha-Matos, Hamideh Afsarmanesh, Angel Ortiz
Place of PublicationCham
PublisherSpringer
Pages47-60
Number of pages14
ISBN (Print)9783030624118
DOIs
Publication statusPublished - 16 Nov 2020
EventWorking Conference on Virtual Enterprises, PRO-VE 2020 - DIGITAL, Valencia, Spain
Duration: 23 Nov 202025 Nov 2020

Publication series

NameIFIP Advances in Information and Communication Technology
Volume598
ISSN (Print)1868-4238
ISSN (Electronic)1868-422X

Conference

ConferenceWorking Conference on Virtual Enterprises, PRO-VE 2020
CountrySpain
CityValencia
Period23/11/2025/11/20

Keywords

  • Business model
  • Collaborative network
  • Digital business strategy
  • Digital platform
  • Strategic objectives

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