Decision tables

M. Middelkoop, van, T.A. Arentze, A.W.J. Borgers, H.J.P. Timmermans

Research output: Contribution to journalArticleAcademicpeer-review

1 Citation (Scopus)

Abstract

This article discusses an alternative approach in analyzing and modelling consumer decision processes: decision tables. Decision tables represent means of formalizing choice rules or heuristics. The focus of this approach thus is not on quantitative, probabilistic relationships between a set of explanatory variables and choice probabilities but on a set of conditions and states that lead to particular actions. Decision tables have therefore been primarily used in the context of rule-based simulation models of consumer choice behaviour.
Original languageEnglish
Pages (from-to)109-120
Number of pages12
JournalJournal of Travel and Tourism Marketing
Volume21
Issue number4
DOIs
Publication statusPublished - 2007

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