Decision tables

M. Middelkoop, van; T.A. Arentze; A.W.J. Borgers; H.J.P. Timmermans

doi:10.1300/J073v21n04_08

Decision tables

M. Middelkoop, van, T.A. Arentze, A.W.J. Borgers, H.J.P. Timmermans

Urban Planning and Transportation

Research output: Contribution to journal › Article › Academic › peer-review

2 Citations (Scopus)

Abstract

This article discusses an alternative approach in analyzing and modelling consumer decision processes: decision tables. Decision tables represent means of formalizing choice rules or heuristics. The focus of this approach thus is not on quantitative, probabilistic relationships between a set of explanatory variables and choice probabilities but on a set of conditions and states that lead to particular actions. Decision tables have therefore been primarily used in the context of rule-based simulation models of consumer choice behaviour.

Original language	English
Pages (from-to)	109-120
Number of pages	12
Journal	Journal of Travel and Tourism Marketing
Volume	21
Issue number	4
DOIs	https://doi.org/10.1300/J073v21n04_08
Publication status	Published - 2007

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title = "Decision tables",

abstract = "This article discusses an alternative approach in analyzing and modelling consumer decision processes: decision tables. Decision tables represent means of formalizing choice rules or heuristics. The focus of this approach thus is not on quantitative, probabilistic relationships between a set of explanatory variables and choice probabilities but on a set of conditions and states that lead to particular actions. Decision tables have therefore been primarily used in the context of rule-based simulation models of consumer choice behaviour.",

author = "{Middelkoop, van}, M. and T.A. Arentze and A.W.J. Borgers and H.J.P. Timmermans",

year = "2007",

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AU - Middelkoop, van, M.

AU - Arentze, T.A.

AU - Borgers, A.W.J.

AU - Timmermans, H.J.P.

PY - 2007

Y1 - 2007

N2 - This article discusses an alternative approach in analyzing and modelling consumer decision processes: decision tables. Decision tables represent means of formalizing choice rules or heuristics. The focus of this approach thus is not on quantitative, probabilistic relationships between a set of explanatory variables and choice probabilities but on a set of conditions and states that lead to particular actions. Decision tables have therefore been primarily used in the context of rule-based simulation models of consumer choice behaviour.

AB - This article discusses an alternative approach in analyzing and modelling consumer decision processes: decision tables. Decision tables represent means of formalizing choice rules or heuristics. The focus of this approach thus is not on quantitative, probabilistic relationships between a set of explanatory variables and choice probabilities but on a set of conditions and states that lead to particular actions. Decision tables have therefore been primarily used in the context of rule-based simulation models of consumer choice behaviour.

U2 - 10.1300/J073v21n04_08

DO - 10.1300/J073v21n04_08

M3 - Article

SN - 1054-8408

VL - 21

SP - 109

EP - 120

JO - Journal of Travel and Tourism Marketing

JF - Journal of Travel and Tourism Marketing

IS - 4

ER -

Decision tables

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