Abstract
Cycling-based mobility services or 'Cycling as a Service' (CaaS) have recently expanded in number and scale in the Netherlands. In contrast to the contexts of most other CaaS studies to date, cycling has a high modal share and strong institutions in the Dutch context. However, these supportive features have not translated into straightforward success for CaaS providers. Instead, responses to CaaS providers have varied widely, from tolerance to opposition. In this study we employ a combined business model and transition perspective to investigate this variation and its implications for CaaS in Dutch urban mobility systems. We present value propositions derived from business models, and integrate these into Hoogma's fit-and-stretch strategy framework for emerging niches. This enables a comparison between technology design and value propositions, and an analysis of the CaaS niche's transitions potential. Our findings clarify the strategies used by niche actors to enter and operate within established cycling regimes.
| Language | English |
|---|---|
| Journal | Environmental Innovation and Societal Transitions |
| DOIs | |
| State | E-pub ahead of print - 25 Sep 2019 |
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Keywords
- Bike sharing
- Business model
- Cycling as a service
- Mobility as a service
- Shared mobility
- Sustainability transitions
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Cycling as a service assessed from a combined business-model and transitions perspective. / Petzer, B.J.M. (Corresponding author); Wieczorek, A.J.; Verbong, G.P.J.
In: Environmental Innovation and Societal Transitions, 25.09.2019.Research output: Contribution to journal › Article › Academic › peer-review
TY - JOUR
T1 - Cycling as a service assessed from a combined business-model and transitions perspective
AU - Petzer,B.J.M.
AU - Wieczorek,A.J.
AU - Verbong,G.P.J.
PY - 2019/9/25
Y1 - 2019/9/25
N2 - Cycling-based mobility services or 'Cycling as a Service' (CaaS) have recently expanded in number and scale in the Netherlands. In contrast to the contexts of most other CaaS studies to date, cycling has a high modal share and strong institutions in the Dutch context. However, these supportive features have not translated into straightforward success for CaaS providers. Instead, responses to CaaS providers have varied widely, from tolerance to opposition. In this study we employ a combined business model and transition perspective to investigate this variation and its implications for CaaS in Dutch urban mobility systems. We present value propositions derived from business models, and integrate these into Hoogma's fit-and-stretch strategy framework for emerging niches. This enables a comparison between technology design and value propositions, and an analysis of the CaaS niche's transitions potential. Our findings clarify the strategies used by niche actors to enter and operate within established cycling regimes.
AB - Cycling-based mobility services or 'Cycling as a Service' (CaaS) have recently expanded in number and scale in the Netherlands. In contrast to the contexts of most other CaaS studies to date, cycling has a high modal share and strong institutions in the Dutch context. However, these supportive features have not translated into straightforward success for CaaS providers. Instead, responses to CaaS providers have varied widely, from tolerance to opposition. In this study we employ a combined business model and transition perspective to investigate this variation and its implications for CaaS in Dutch urban mobility systems. We present value propositions derived from business models, and integrate these into Hoogma's fit-and-stretch strategy framework for emerging niches. This enables a comparison between technology design and value propositions, and an analysis of the CaaS niche's transitions potential. Our findings clarify the strategies used by niche actors to enter and operate within established cycling regimes.
KW - Bike sharing
KW - Business model
KW - Cycling as a service
KW - Mobility as a service
KW - Shared mobility
KW - Sustainability transitions
UR - http://www.scopus.com/inward/record.url?scp=85072576674&partnerID=8YFLogxK
U2 - 10.1016/j.eist.2019.09.001
DO - 10.1016/j.eist.2019.09.001
M3 - Article
JO - Environmental Innovation and Societal Transitions
T2 - Environmental Innovation and Societal Transitions
JF - Environmental Innovation and Societal Transitions
SN - 2210-4224
ER -