Customer relationship management programmes and their impact on the financial performances of businesses: a proposed model

A. Lindgreen; G. Shergill

Customer relationship management programmes and their impact on the financial performances of businesses: a proposed model

A. Lindgreen, G. Shergill

Innovation Technology Entrepreneurship & Marketing

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Academic › peer-review

Original language	English
Title of host publication	2002 conference proceedings: 6th research conference on relationship marketing and CRM: Customer Relationship Management in the era of globalization
Editors	A. Parvatiyar
Place of Publication	Atlanta, Georgia
Publisher	Institute of CRM/ Centre for Business Industrial Marketing
Publication status	Published - 2002

Cite this

Lindgreen, A., & Shergill, G. (2002). Customer relationship management programmes and their impact on the financial performances of businesses: a proposed model. In A. Parvatiyar (Ed.), 2002 conference proceedings: 6th research conference on relationship marketing and CRM: Customer Relationship Management in the era of globalization Institute of CRM/ Centre for Business Industrial Marketing.

Lindgreen, A. ; Shergill, G. / Customer relationship management programmes and their impact on the financial performances of businesses: a proposed model. 2002 conference proceedings: 6th research conference on relationship marketing and CRM: Customer Relationship Management in the era of globalization. editor / A. Parvatiyar. Atlanta, Georgia : Institute of CRM/ Centre for Business Industrial Marketing, 2002.

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language = "English",

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Lindgreen, A & Shergill, G 2002, Customer relationship management programmes and their impact on the financial performances of businesses: a proposed model. in A Parvatiyar (ed.), 2002 conference proceedings: 6th research conference on relationship marketing and CRM: Customer Relationship Management in the era of globalization. Institute of CRM/ Centre for Business Industrial Marketing, Atlanta, Georgia.

Customer relationship management programmes and their impact on the financial performances of businesses: a proposed model. / Lindgreen, A.; Shergill, G.

2002 conference proceedings: 6th research conference on relationship marketing and CRM: Customer Relationship Management in the era of globalization. ed. / A. Parvatiyar. Atlanta, Georgia : Institute of CRM/ Centre for Business Industrial Marketing, 2002.

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Academic › peer-review

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AU - Lindgreen, A.

AU - Shergill, G.

PY - 2002

Y1 - 2002

M3 - Conference contribution

BT - 2002 conference proceedings: 6th research conference on relationship marketing and CRM: Customer Relationship Management in the era of globalization

A2 - Parvatiyar, A.

PB - Institute of CRM/ Centre for Business Industrial Marketing

CY - Atlanta, Georgia

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Lindgreen A, Shergill G. Customer relationship management programmes and their impact on the financial performances of businesses: a proposed model. In Parvatiyar A, editor, 2002 conference proceedings: 6th research conference on relationship marketing and CRM: Customer Relationship Management in the era of globalization. Atlanta, Georgia: Institute of CRM/ Centre for Business Industrial Marketing. 2002