Original language | English |
---|---|
Title of host publication | 2002 conference proceedings: 6th research conference on relationship marketing and CRM: Customer Relationship Management in the era of globalization |
Editors | A. Parvatiyar |
Place of Publication | Atlanta, Georgia |
Publisher | Institute of CRM/ Centre for Business Industrial Marketing |
Publication status | Published - 2002 |
Customer relationship management programmes and their impact on the financial performances of businesses: a proposed model
A. Lindgreen, G. Shergill
Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Academic › peer-review