Customer relationship management programmes and their impact on the financial performances of businesses: a proposed model

A. Lindgreen, G. Shergill

Research output: Chapter in Book/Report/Conference proceedingConference contributionAcademicpeer-review

Original languageEnglish
Title of host publication2002 conference proceedings: 6th research conference on relationship marketing and CRM: Customer Relationship Management in the era of globalization
EditorsA. Parvatiyar
Place of PublicationAtlanta, Georgia
PublisherInstitute of CRM/ Centre for Business Industrial Marketing
Publication statusPublished - 2002

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