Customer relationship management : one European bank's experiences

A. Lindgreen, M.D.J. Antioco

Research output: Book/ReportReportAcademic

Original languageEnglish
Place of PublicationLouvain, Belgium
PublisherKatholieke Universiteit Leuven
Number of pages31
Publication statusPublished - 2002

Publication series

NameWorking paper series
Volume45/02

Cite this

Lindgreen, A., & Antioco, M. D. J. (2002). Customer relationship management : one European bank's experiences. (Working paper series; Vol. 45/02). Katholieke Universiteit Leuven.