Customer relationship management

A. Lindgreen, M.D.J. Antioco

Research output: Book/ReportReportAcademic

Original languageEnglish
Place of PublicationEindhoven, The Netherlands
PublisherTechnische Universiteit Eindhoven
Number of pages31
Publication statusPublished - 2002

Publication series

NameWorking paper
Volume3/2002

Cite this

Lindgreen, A., & Antioco, M. D. J. (2002). Customer relationship management. (Working paper; Vol. 3/2002). Technische Universiteit Eindhoven.